- 7 email newsletter benefits
- Email newsletters are a great way to encourage your audience to visit your website. Your newsletter can contain links to particular pages, promotions or products. You will also have access to reporting information such as the number of clicks on each link so you will be able to see how successful you were.
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- Are open rates still relevant?
- Once upon a time in the land of email communication, emails were sent in text only format. Then, one sunny day, emails had the capability to deliver images as well. Email designers then appeared to create professional looking email newsletters and campaigns which, as well as looking good, could track whether images were downloaded in the email.
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- Business case: Investing in an eNewsletter marketing strategy
- Here are six top reasons your organisation should move into email marketing using an e-newsletter.
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- How wide is my banner?
- If your template has an editable banner, you may need to check its measurements. There are useful add-ons you can install into your web browser to help.
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- How to multiply your readers with social media sharing
- Just imagine: each one of your stories being published at set intervals to various sharing platforms, as often as you like. What a resourceful way to multiply your social media efforts, and remain interactive with your friends, followers and fans.
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- Welcome emails, get off to a great start!
- When it comes to building a positive and lasting relationship with your customers, first impressions really do count! A well drafted welcome email can be more than just a few words confirming their subscription.
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- Webplace hazards - what is a Trojan?
- I swear I heard the sound of a neighing horse before my computer become completely inaccessible, aside from a scanning device telling me that i must download new software to protect my computer.
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- What on earth is DomainKeys identified mail?
- Time and effort spent creating a beautifully polished email with just the right message is all for nothing if the email just ends up in someone's Spam folder. This can't always be avoided, but there are plenty of things you can do to minimise this happening.
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- What your reports can tell you
- There’s more to reports than who opens your email. Digging deeper into the details of reports can help you make decisions that will boost your reader's interest in your publications.
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- Why use email marketing?
- Email marketing allows you to send targeted content to your customer at the right time in your relationship. It also saves you time and resources compared to traditional print marketing.
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- Mobile-Responsive Email Design
- Many of our clients have experienced a growth in the number of readers opening emails on their smartphones and tablets, including the iPhone or iPad.
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- Does your Newsletter make a great first impression?
- With any meeting, making a good first impression can make or break a potential bond. Email is a conversation, and you need to get your point across as smoothly and quickly as possible.
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- 4 questions about Email Deliverability
- In Email Marketing, deliverability refers to whether or not your emails reach their intended destination.
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- The click-through rate explained
- The click through rate (CTR) is an important tool for measuring the success of your email campaign. The click-through rate measures the number of clicks on any hyperlink in an email document. It is a valuable indicator of the interest taken by recipients in your email.
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- All about open rates
- The open rate is a measure of the amount of people who open or view an email. This is expressed as a percentage of the amount of people that were successfully delivered the email.
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- Writing great newsletter content
- No one wants irrelevant emails clogging up their inbox, and nothing will lead to a faster click on the delete or unsubscribe button. Types of articles that are generally well-received include industry trends, statistics, ‘how to’ questions, case studies, interviews and information on upcoming events.
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- How to minimise errors in your emails
- With the ease and speed of communication through email and social media, it's so easy to push send without a second glance.
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- Email segmentation top tips
- Sending one email to your entire database and hoping it will lead to results is something email marketers can no longer get away with. Email marketing studies have shown that segmented campaigns produce at least 30% more opens than undifferentiated email messages.
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- Increase ROI by targeting the lifecycle of your customers
- One size does not fit all. Is it enough to provide generic emails periodically, or just personalise names? Apparently not. You can improve your marketing results further by deploying lifecycle management.
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- Optimising your emails for smartphones
- Looking around; it seems everyone now has a smartphone. We are spending more and more time on our phones and much of that time is spent on the internet checking and sending emails. For this reason, it is more important than ever to ensure that your emails are optimised for smartphone use.
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- Segmentation made easy
- Segmentation is the term used by marketers to describe the activity of separating data by profile or behavior.
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- The subject line, is there a science to it?
- A recent study of subject line effectiveness in over one billion emails shows that shorter subject lines do generally perform better than longer ones.
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- What you need to know about spam
- In Australia, spam is defined as an unsolicited electronic message. It could be a message sent to one person, or many. Businesses are allowed to send commercial electronic messages, however they must follow the rules set out in the Spam Act 2003.
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- 28 things you need to know about deliverability
- Deliverability is one of the most important reasons to use an outsourced solution for your email campaigns. Swift Digital's email marketing solutions are designed to help ensure your campaign reaches its intended audience.
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- Email newsletter features
- This document offers a look at the features and functionality you can include in your email newsletter with Swift Digital.
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- IT documentation and security
- At Swift Digital, we take the issue of data security very seriously. Our server network is hosted in a highly secure data centre in Sydney. We also have a number of checks and systems in place to ensure your data is protected including regular security penetration tests.
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- Swift Digital API documentation
- Our API (Application Programming Interface) can be used to connect to virtually any other CRM application. Download our API guide for more information.
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- HTML Email guidelines for designers
- For those of you who are designing your own HTML emails, we have put together a few guidelines to help.
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- Salesforce integration
- The Swift Digital suite can be integrated with your Salesforce database. See our documentation for more details.
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- Glossary
