[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/swiftdigital.com.au\/5-tips-for-testing-emails-and-events\/#Article","mainEntityOfPage":"https:\/\/swiftdigital.com.au\/5-tips-for-testing-emails-and-events\/","headline":"5 Ways To Successfully Test Your Emails [Free Email Design Guide]","name":"5 Ways To Successfully Test Your Emails [Free Email Design Guide]","description":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” 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Digital","url":"https:\/\/swiftdigital.com.au\/author\/sw1ft\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d798749f30425bff04d5ff357ac6dba94e073a4a8083725dfb894f9d04f4c5ee?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d798749f30425bff04d5ff357ac6dba94e073a4a8083725dfb894f9d04f4c5ee?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Swift Digital","logo":{"@type":"ImageObject","@id":"https:\/\/swiftdigital.com.au\/wp-content\/uploads\/2023\/05\/logo.png","url":"https:\/\/swiftdigital.com.au\/wp-content\/uploads\/2023\/05\/logo.png","width":300,"height":302}},"image":{"@type":"ImageObject","@id":"https:\/\/swiftdigital.com.au\/wp-content\/uploads\/2021\/07\/EmailsMobileResponsiveness.jpg","url":"https:\/\/swiftdigital.com.au\/wp-content\/uploads\/2021\/07\/EmailsMobileResponsiveness.jpg","height":1200,"width":1200},"url":"https:\/\/swiftdigital.com.au\/5-tips-for-testing-emails-and-events\/","about":["Email Deliverability","Email Marketing"],"wordCount":2604,"articleBody":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”]   4 | Minute Read [\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”30px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ bottom_margin=”50″ text_color=”light” text_align=”center” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” color_overlay=”#21cdec” color_overlay_2=”#ffffff” advanced_gradient_angle=”0″ overlay_strength=”0.8″ gradient_direction=”left_b_to_right_t” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=”waves_opacity_alt”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”What is Email Testing?” font_container=”tag:h2|text_align:center” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal”][divider line_type=”No Line”][vc_column_text]Email testing is a process used by communications and marketing professionals to test their emails and newsletters for typos, formatting issues, inbox placement, layout errors, design flaws and more. This is usually completed before the email or newsletter is later published and sent to the contact list.[\/vc_column_text][divider line_type=”No Line”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1670888323809{margin-right: 20px !important;}”]If you only pick up one good habit in 2023, let it be email testing.Testing your email is the number one way to prevent mistakes, spot typos, correct layout issues and check on whether your email is going to hit the inbox.[\/vc_column_text][divider line_type=”No Line”][vc_custom_heading text=”How Do You Test An Email?” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal”][divider line_type=”No Line”][vc_column_text css=”.vc_custom_1670889875629{margin-right: 20px !important;}”]There are several tools and techniques you should be using in your email software with your testing, including testing to different email clients and across different devices.In this blog, we go through the 5 best ways to test your email and look at some of the best email testing software on the market today.Let’s put an end to broken emails, and wonky layouts and let’s find out how to send your email confidently and smoothly. We’re after a flawless recipient experience every time.-> Download Now -> Free Email Newsletter Best Practices Guide[\/vc_column_text][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”2px” column_border_color=”#21cdec” column_border_style=”dashed” gradient_type=”default”][vc_custom_heading text=”Email Newsletter Best Practices Guide” font_container=”tag:h2|text_align:center|color:%2321cdec” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal”][divider line_type=”No Line”][vc_column_text]Plan and design the best newslettersUse fonts and colours that complement each otherWrite content that your readers want to read20 content ideas![\/vc_column_text][divider line_type=”No Line”][nectar_btn size=”large” open_new_tab=”true” button_style=”regular” button_color_2=”Extra-Color-1″ icon_family=”none” text=”Download Guide” url=”https:\/\/digest.swiftdigital.com.au\/email-newsletter-best-practices?utm_source=hero%20box&utm_medium=blog”][image_with_animation image_url=”772390″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”3%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”features” row_name=”Features” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_custom_heading text=”5 Ways To Test Your Emails and Newsletters” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal”][divider line_type=”No Line”][divider line_type=”No Line”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_custom_heading text=”1. Send To An Outlook Email Client” font_container=”tag:h3|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal”][vc_column_text]This is particularly important if you use Outlook and know that a large percentage of your audience does also. Outlook is one of the trickier email clients to work with and it has a number of formatting quirks.Nearly all of the email clients will display your HTML slightly differently, this is because each email client has been coded in its own bespoke and unique way, which means they also interpret HTML in different ways.This interpretation can cause some of your emails to look a little skew whiff in\u00a0various\u00a0email clients and perfect in others.\u00a0For example, you may acquire some unwanted white space in Outlook but in Gmail is looking pixel perfect.Swift Digital templates are designed and tested to compensate for these quirks, but it\u2019s always a good idea to check that your content looks neat and tidy in Outlook, too.[\/vc_column_text][divider line_type=”No Line”][vc_custom_heading text=”2. Test Using a Different Email Client” font_container=”tag:h3|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal”][vc_column_text]Emails look different across different email clients. What might look ok in Yahoo may not look right when received in Outlook. We recommend testing to a couple of different email clients to check your email is looking the same across the board. Check for broken links \u2013 Test by clicking them all, do they take you to the correct destination?If you use Outlook as your work email which is often the case for corporate organisations, then send a test to your personal yahoo or gmail account.[\/vc_column_text][divider line_type=”No Line”][vc_custom_heading text=”3. Cross Device Testing (Desktop and Mobile)” font_container=”tag:h3|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal”][vc_column_text]\u00a0This is an important one. The number of people opening email on a mobile device has now overtaken emails being opened on desktop so it is fundamental that you test your email design and layout on different mobile devices including tablets.Take a sneak peek by sending a test email to your phone or tablet to make sure everything looks good on the smaller screen. Can you read all of the text? Are the buttons big enough? Does the format stay in place? How is the cumulative layout?-> Download Now -> Free Email Newsletter Best Practices Guide[\/vc_column_text][divider line_type=”No Line”][vc_custom_heading text=”4. Test To a Colleague” font_container=”tag:h3|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal”][vc_column_text]Email testing doesn’t have to be a solo job. Two heads are better than one as they say and a fresh set of eyes might pick up any elusive typos which you have missed or might highlight some formatting issues when they receive it in their inbox.If you are working solo, then use a spelling and grammar tool like Grammarly to help you proofread your content. Check punctuation, grammar and spelling \u2013 try reading your content in reverse!There are also powerful email testing software’s on the market which can help you identify issues, cross-device check and also run multiple tests and highlight issues across the various email clients.[\/vc_column_text][divider line_type=”No Line”][vc_custom_heading text=”5. Use Email Testing Tools\/Software” font_container=”tag:h3|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal”][vc_column_text]Your email marketing provider will have testing tools for you to use but if you want to test your emails at a more granular level then there are a range of email testing tools out on the market that can cross-check your emails against all email clients and recent versions as well as check across popular mobile devices, tablets and desktops.They can also cross-browser check which means they can check your emails against different browsers such as Chrome, Forefix and Safari.[\/vc_column_text][divider line_type=”No Line”][vc_custom_heading text=”What are the Best Tools For Email Testing?” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal”][divider line_type=”No Line”] Email on AcidLitmusMailtrapMailgunSenderscore [divider line_type=”No Line”][vc_custom_heading text=”Quick Tips For Testing Emails” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal”][vc_column_text]When it comes to the best email marketing software in Australia, your business needs to weigh up your needs and balance them against your country\u2019s data security laws.It\u2019s one thing to commit to a piece of software that has all the functionality and features you desire, but it\u2019s another thing completely to find software that stores your data legally and securely.-> Download Now -> Free Email Newsletter Best Practices Guide[\/vc_column_text][divider line_type=”No Line”][divider line_type=”No Line” custom_height=”30″][vc_custom_heading text=”The Preferred Email, Events and SMS Automation Software For All Australian Government Departments” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal”][\/vc_column_inner][\/vc_row_inner][vc_column_text]Swift Digital\u2019s templates help you effortlessly create stunning emails and events communications using our drag-and-drop email and event builder.You can raise engagement with embedded images, videos, polls, article feedback, and emojis and schedule messages to send at the right time.Government departments’ unique marketing requirements are covered with Swift Digital, and full compliance with all anti-spam and privacy laws is guaranteed. Swift Digital is also ISO 27001 certified.Swift Digital is Australia\u2019s leader in marketing automation software and event management working with organisations like the NSW Government, ATO, and companies like Westpac Bank and Qantas.Find out why we\u2019re the Australian government department\u2019s number one choice for their professional communications and events.To find out how your business can get the best out of Swift Digital\u2019s platform,\u00a0contact our team\u00a0today.Don\u2019t forget to share this post![\/vc_column_text]   Share   Share   Share [\/vc_column][\/vc_row]"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"5 Ways To Successfully Test Your Emails [Free Email Design Guide]","item":"https:\/\/swiftdigital.com.au\/5-tips-for-testing-emails-and-events\/#breadcrumbitem"}]}]