[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/swiftdigital.com.au\/6-tips-for-accessible-email-content\/#Article","mainEntityOfPage":"https:\/\/swiftdigital.com.au\/6-tips-for-accessible-email-content\/","headline":"6 Tips for Accessible Email Content","name":"6 Tips for Accessible Email Content","description":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text] Usability and accessibility principles strive to make the...","datePublished":"2017-07-20","dateModified":"2023-06-28","author":{"@type":"Person","@id":"https:\/\/swiftdigital.com.au\/author\/sw1ft\/#Person","name":"Swift Digital","url":"https:\/\/swiftdigital.com.au\/author\/sw1ft\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d798749f30425bff04d5ff357ac6dba94e073a4a8083725dfb894f9d04f4c5ee?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d798749f30425bff04d5ff357ac6dba94e073a4a8083725dfb894f9d04f4c5ee?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Swift Digital","logo":{"@type":"ImageObject","@id":"https:\/\/swiftdigital.com.au\/wp-content\/uploads\/2023\/05\/logo.png","url":"https:\/\/swiftdigital.com.au\/wp-content\/uploads\/2023\/05\/logo.png","width":300,"height":302}},"image":{"@type":"ImageObject","@id":"https:\/\/swiftdigital.com.au\/wp-content\/uploads\/2017\/07\/oldPark_SML.jpg","url":"https:\/\/swiftdigital.com.au\/wp-content\/uploads\/2017\/07\/oldPark_SML.jpg","height":678,"width":1024},"url":"https:\/\/swiftdigital.com.au\/6-tips-for-accessible-email-content\/","about":["Email Marketing"],"wordCount":869,"articleBody":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Usability and accessibility principles strive to make the web usable by everyone, including those with disabilities. Here\u2019s a\u00a0list of email-friendly accessibility principles to keep in mind\u00a0when creating your content.Text only emailsEnsure your HTML emails offer plain text versions for those with vision impairments. You\u2019re already covered here; Swift Digital automatically creates a text version of your emails and subscribers are offered the choice to receive emails in text or HTML format.Consider your colour useComplex colour schemes can be confusing for those with colour vision deficiencies. Use colours with high contrast to help elements stand out from one another. This is particularly relevant when using background colours, links and text.Email hierarchyUsing a predictable flow in the email is important when designing for those with cognitive or neurological disabilities. For example, you can ensure important content is at the top of the email and your content follows a predictable format and hierarchy, helping readers to navigate and scan the email more easily.Be mindful of your linksLinks should be obvious and large enough so that those with vision impairments can locate them among other images. Being mindful of the size and placement of your links also benefits those who cannot control a mouse with precision, and those using mobile phones.Alternative text for imagesUsing alternative text for images is particularly important in email, as some devices such as screen readers do not display images and require a text supplement.\u00a0Good\u00a0alternative text\u00a0should\u00a0define the image for those who can\u2019t see it. If you are using images that have text in them, the alternative text should display the text that is in the image.Text size and fontUse larger font sizes to accommodate visually impaired users. When choosing a font that you will be using in your email, choose one that is clear to read and evenly spaced. Larger font sizes will also benefit those reading emails on their mobile device.For more information on making your websites and emails accessible visit W3C\u2019s\u00a0Web Content Accessibility Guidelines\u00a0(WCAG) 2.0.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”The Preferred Email, Events and SMS Automation Software For All Australian Government Departments” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal”][divider line_type=”No Line”][vc_column_text]Swift Digital\u2019s templates help you effortlessly create stunning emails and events communications using our drag-and-drop email and event builder.You can raise engagement with embedded images, videos, polls, article feedback, and emojis and schedule messages to send at the right time.Government departments’ unique marketing requirements are covered with Swift Digital, and full compliance with all anti-spam and privacy laws is guaranteed. Swift Digital is also ISO 27001 certified.Swift Digital is Australia\u2019s leader in marketing automation software and event management working with organisations like the NSW Government, ATO, and companies like Westpac Bank and Qantas.Find out why we\u2019re the Australian government department\u2019s number one choice for their professional communications and events.To find out how your business can get the best out of Swift Digital\u2019s platform,\u00a0contact our team\u00a0today.Don\u2019t forget to share this post![\/vc_column_text]   Share   Share   Share [\/vc_column][\/vc_row]"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"6 Tips for Accessible Email Content","item":"https:\/\/swiftdigital.com.au\/6-tips-for-accessible-email-content\/#breadcrumbitem"}]}]