The Benefits of Setting Up Custom Sub Domain Authentication

Internet Service Providers such as Yahoo, Google and Microsoft aim to protect their users from spam and malicious email content by flagging when an email is unauthenticated and sending it to a different folder.

They do this using DKIM and SPF processes, so if your domain isn’t authenticated, you can feel confident that it won’t pass those tests.

Why is DKIM, SPF and DMARC and why should I care?

Subdomains help manage email deliverability by segregating marketing emails from your primary domain. This prevents marketing activities from impacting the reputation of your main domain in case of email issues like high bounce rates or spam complaints.

By authenticating your domain, you are ensuring that your emails are delivered directly to the inboxes of more of your subscribers or target audience, enhancing your chances of a successful campaign.

A subdomain allows your emails to come from a domain that is closely associated with your brand (e.g., emails from newsletter.yourcompany.com rather than a third-party provider).

This improves the professional appearance and ensures consistency in stakeholder communication. Most consumers instantly trust an authenticated domain address more than one that is not, as the former does not mention the webmail providers or ESP in the name.

When an email lands in their inbox, they can immediately see where it is coming from and that will determine how they view your brand overall.

It gives your brand a more refined, professional touch that your audience will learn to trust.

If you use an unauthenticated email address for long enough, chances are that they will be flagged by recipients as spam.

If this happens enough times, your company’s address can get completely blacklisted.

This is not only a nightmare for your campaign as a whole, but for emails that you are required to send to customers, such as transactional information.

When you set up custom subdomain authentication, this rarely occurs as people are less inclined to report your emails to begin with.

This is what an email marketing campaign is about. You want more people to open the email, read it, and become interested in your products or services and communications..

Without custom subdomain authentication, the process is a whole lot more difficult. Get authenticated and remove those road blocks to see your email campaign reach new heights.

A subdomain also allows for more detailed tracking of email performance without affecting your primary domain’s SEO or analytics. This data helps refine your stakeholder communication plan, particularly for campaign optimisation.

If you send marketing emails through your primary domain and they trigger spam filters, your entire domain’s reputation can be affected. Using a subdomain isolates this risk, ensuring that communicating with stakeholders via other channels remains unaffected even if marketing emails face issues.

A subdomain allows you to experiment with email campaigns, list segmentation, or different communication strategies without affecting your primary domain.

This is valuable when adjusting your stakeholder communication plan or testing email performance with various stakeholder groups.

It’s one thing to commit to a piece of software that has all the functionality and features you desire, but it’s another thing completely to find software that stores your data legally and securely. Is your business currently using email as part of your marketing strategy? Do you need help with the creation and automation of your emails, or would like to increase engagement?

Here at Swift Digital, we can help you with your email marketing by providing tips on email marketing best practices to make your email campaign a success!