When it comes to corporate or government events with hard attendee limits or events with entry fees, a ticketing system for selling tickets is a must. Selling tickets online is not only best practice – but expected.
That’s why we want to explore the best online ticketing system in Australia.
The easiest way to manage registrants for any event is to ensure that there’s a conversion step: hopeful registrants need to demonstrate commitment by purchasing a ticket.
With the difficulty of the last few years and with the expectation that most transactions should happen digitally, every event manager and marketer is asking about managing tickets through an online ticketing system in Australia.
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Selling tickets would be straight forward offline, in real life. You have a limited number of tickets to give out, and as you do you take down the details of each ticket’s recipient. You know you’ve reached your limit when there are no longer physical tickets in your hand.
With online ticketing, you need an application or system that does this tallying, transaction, and management for you.
What is an Online Ticketing System?
An online ticketing system is a software platform or in-browser digital ticketing system application that manages event registration, ticketing, and payment management.
These online ticketing systems range from the bare basics (event registration form with automated email confirmation tickets) to all-in-one automation platforms (where all aspects of event management are automated and managed online).
With a digital ticketing system, you have an application that does this tallying, transaction, and management for you. The benefits to using online event ticketing platforms in Australia include:
Improved Event Attendee Experience
Streamlines the ticketing process, offering seamless entry, personalised communication, and convenient access to event information, ensuring a hassle-free and engaging experience for those attending the event.
Streamlined Event Registration & Admission
Automates the process, reducing wait times and ensuring efficient check-ins, creating a smoother experience for both organisers and attendees.
Real-Time Insights
Provides real-time insights into ticket sales, attendee trends, and revenue, enabling organisers to make data-driven decisions and optimise event performance.
Customisation Options
Allows organisers to customise ticket types, pricing, branding, and registration forms, ensuring the platform aligns perfectly with the event’s requirements and audience.
Improved Marketing Integration
Enhances marketing efforts by integrating promotional tools such as discount codes, referral programs, and email campaigns, helping to drive ticket sales and boost event visibility to the public.
Secure Payments
Ensures secure payments by offering encrypted transactions and multiple trusted payment options, providing peace of mind for both organisers and attendees.
Reduced Administrative Work
Reduces administrative work by automating tasks like ticket issuance, attendee confirmations, and reporting, allowing organisers to focus on delivering a successful event.
What is the Best Online Ticketing System in Australia?
The best online ticketing system in Australia is the one that fits your purposes the most.
If you’re an individual who runs events rarely, then a free, accessible online ticketing system would probably suit your needs.
If you’re an Australian company that wants a branded online event experience, an integrated payment gateway, and all your data stored securely on Aussie soil, then the best online ticketing system in Australia will be one that ticks these boxes.
There are also digital ticketing systems that come as part of a package. If your company is looking for a multi-channel marketing solution, then you might want to make a commitment to a multipurpose tool rather than a tool that only provides ticket management.
Here’s a handy list of some of the more popular online ticketing platforms in Australia.
| Application | Description | Cost | Data Storage |
|---|---|---|---|
| Swift Digital | Australia’s leading multi-channel marketing automation platform. Including full Events management, ticketing, and integrated payment gateway. You have full control over branding and domains used to host registration. | Annual subscription fees apply. Includes real 1 on 1 account management and custom support and training. | Data is stored in Australia |
| Eventbrite | Event management platform with online ticketing system, including payment gateway integration. There are limitations on branding. | Free to use. Eventbrite takes a cut of each ticket sale made. | Data is stored in USA |
| Ticketebo | Australian free-to-use event ticketing system. Simple to use, but more geared towards individuals with low branding requirements. | Free to use. A fee is charged per ticket and is payable by the event registrant. | Data is stored in Australia |
| TryBooking | An online ticketing system with event management tools such as seating arrangements, etc. There are limitations with branding. | TryBooking is free to use for free events. If your event requires payment collection, then both organisers and event registrants are charged a fee per purchase. | Data is stored in Australia |
What to Look for in an Event Ticketing System?
Choosing the right digital ticketing system is essential for creating a seamless experience for both organisers and attendees. Some must-have features to look for when choosing a ticketing system include:
Promotional Tools
Help boost ticket sales and event visibility through discount codes, referral programs, and targeted marketing campaigns.
Streamlined Payment Gateways
Ensure fast, secure, and hassle-free transactions, enhancing attendee confidence and improving the overall purchasing experience.
Easy Check-In
Speeds up entry, reduces wait times, and ensures a smooth start to the event, enhancing the overall attendee experience.
Real-time Analytics and Reporting
Provides organisers with immediate insights into ticket sales, attendee behaviour, and revenue, enabling data-driven decisions to optimise event success.
Integrated Marketing Tools
Helps drive ticket sales and increase event visibility through campaigns, social sharing, and promotional offers, all from one platform.
Integration with Other Tools
Streamlines event management by connecting with CRM, marketing, and analytics platforms, ensuring seamless coordination and improved efficiency.
Friendly Australian Customer Support
As an organiser, having an experienced and helpful team available to support you is essential for managing your event successfully. They should be ready to resolve issues quickly, assist both organisers and attendees, and ensure a smooth, stress-free experience for everyone involved.
Powerful Event Management Software For Corporations and Government
The benefits of running corporate events, whether you hold physical or virtual corporate or government events are endless. 52% of respondents asked about the importance of events in their marketing strategy said that events drove more results than other marketing channels.
You can continue to reap the ROI by managing your corporate events virtually. Consider managing your corporate events virtually. Use our Virtual Event Planning Guide to help you and also download our handy virtual event planning checklist.
Looking to make your next event more sustainable or want help with corporate event management and marketing? Ask the experts at Swift Digital about how we can help automate the process of organising and marketing your corporate events.
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Swift Digital’s templates help you effortlessly create stunning emails and events communications using our drag-and-drop email and event builder.
You can raise engagement with embedded images, videos, polls, article feedback, and emojis and schedule messages to send at the right time.
Government departments’ unique marketing requirements are covered with Swift Digital, and full compliance with all anti-spam and privacy laws is guaranteed. Swift Digital is also ISO 27001 certified.
Swift Digital is Australia’s leader in marketing automation software and event management working with organisations like the NSW Government, ATO, and companies like Westpac Bank and Qantas.
Find out why we’re the Australian government department’s number one choice for their professional communications and events.
To find out how your business can get the best out of Swift Digital’s platform, contact our team today.
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