So you have an impressive list of email subscribers under your belt. You’ve sourced a variety of eye-catching templates that are sure to impress. You even have a team of writers just itching to flex their EDM skills. But you don’t know how to make your email stand out from the crowd. In a digital world where potential customers are subscribed to the email list of dozens of brands, engaging these people can feel like an impossible task. But it doesn’t have to be. Take a look at these three cool ways to set yourself apart from the crowd.
Give something away
This might sound counterproductive at first, but trust us – people love free things. Make it a habit to offer a free piece of content semi-regularly and you will find that more of your subscribers will engage with your website. Whether you provide templates, industry tools, an eBook or an interview with a professional, this will show your subscribers what your company is all about whilst enticing them to engage further than the email itself. Pay attention to what content gets the most clicks and after a while you will have a foolproof method of turning your subscriber list into a pool of engaged customers.
Remind your customers of their unfinished order
We’ve all done it before – browsed an online store, added a few items to our basket and somewhere along the way decided, for one reason or another, not to finalise the purchase. In fact, research has shown that 67% of customers do this, meaning that you could potentially be missing out on a lot of revenue!
However, all is not lost. ‘Abandoned cart emails’ are becoming increasingly popular as brands realise that by sending out simple reminders to these almost-but-not-quite customers, you can entice them back into wanting your products. By reminding them of what they had in their basket, and letting them know that these items are still waiting for them, you can reverse their decision not to shop.
Personalise your welcome email
Okay, this one seems pretty standard, but when someone first joins your subscriber list you want to make sure you really wow them. Forget standard templates and paragraphs of texts – aim for something that will really catch their attention. By making your welcome email completely in line with your branding, you can set the tone for the relationship with your customer. Whether it’s an awesome video, customer incentives or some witty information about what you offer them as a brand, you can expect to get results from welcoming new subscribers to the family.
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