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Usability and accessibility principles strive to make the web usable by everyone, including those with disabilities. Here’s a list of email-friendly accessibility principles to keep in mind when creating your content.

Text only emails
Ensure your HTML emails offer plain text versions for those with vision impairments. You’re already covered here; Swift Digital automatically creates a text version of your emails and subscribers are offered the choice to receive emails in text or HTML format.

Consider your colour use
Complex colour schemes can be confusing for those with colour vision deficiencies. Use colours with high contrast to help elements stand out from one another. This is particularly relevant when using background colours, links and text.

Email hierarchy
Using a predictable flow in the email is important when designing for those with cognitive or neurological disabilities. For example, you can ensure important content is at the top of the email and your content follows a predictable format and hierarchy, helping readers to navigate and scan the email more easily.

Be mindful of your links
Links should be obvious and large enough so that those with vision impairments can locate them among other images. Being mindful of the size and placement of your links also benefits those who cannot control a mouse with precision, and those using mobile phones.

Alternative text for images
Using alternative text for images is particularly important in email, as some devices such as screen readers do not display images and require a text supplement. Good alternative text should define the image for those who can’t see it. If you are using images that have text in them, the alternative text should display the text that is in the image.

Text size and font
Use larger font sizes to accommodate visually impaired users. When choosing a font that you will be using in your email, choose one that is clear to read and evenly spaced. Larger font sizes will also benefit those reading emails on their mobile device.

For more information on making your websites and emails accessible visit W3C’s Web Content Accessibility Guidelines (WCAG) 2.0.

The Preferred Email, Events and SMS Automation Software For All Australian Government Departments

Swift Digital’s templates help you effortlessly create stunning emails and events communications using our drag-and-drop email and event builder.

You can raise engagement with embedded images, videos, polls, article feedback, and emojis and schedule messages to send at the right time.

Government departments’ unique marketing requirements are covered with Swift Digital, and full compliance with all anti-spam and privacy laws is guaranteed. Swift Digital is also ISO 27001 certified.

Swift Digital is Australia’s leader in marketing automation software and event management working with organisations like the NSW Government, ATO, and companies like Westpac Bank and Qantas.

Find out why we’re the Australian government department’s number one choice for their professional communications and events.

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