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When it comes to efficient reporting, minimising human error and ensuring data security, sharing is not caring.
What is Data Security and Privacy?
Data security and privacy are what organisations and software adhere to in order to keep customer and clients data safe and secure.
Data Security protects data from being compromised by attackers from outside the organisation and also malicious insider attacks.
Data Privacy is how organisations govern and keep their data. This include show the data is used, stored and archived.
In this blog post, we look at the importance of data security and privacy when choosing a software platform for your emails, newsletters and marketing and how you can improve your data security on your email current platform.
Should I Hold My Data In Australia?
Good question. Most Government and Educational institutions have a requirement to keep their data onshore and reassure their database that their data is not sent overseas.
Due to data breaches, rocky political relations and Royal commissions, more and more organisations are looking to keep or move their data onshore, in Australia and have it secure in servers located in Australia.
Swift Digital servers are geo-locked to Australia, this means all data remains within Australia, and is thereby bound by Australian privacy law–not foreign legislation.
5 Data Security and Privacy Elements Your Email Platform Should Have In Place
1. Australian Held Data
The demand to know where your data is held and who has access to this data continues to dominant the headlines when it comes to data security and privacy.
With a number of people still working from home, security including data breaches has once again come into the spotlight.
The Government and public sector have very strict requirements as to where their data is held and normally opt to use providers that hold their data in Australia.
It is important that when you are selecting a marketing automation platform that suits your needs, you should take the time to find out where your data is held and the software’s data security and privacy policies.
Data held in Australia is fully compliant with Australian anti-spam and privacy laws.
If your data is held overseas, it is worth checking what anti-spam laws the service provider adheres to and whether they are sufficient for your organisation and meet Government security standards.
2. Multi-Factor Authentication and Single Sign-On
What is multi-factor authentication?
A way to improve your data security and privacy is by using Multi-factor authentication.
Multi-factor authentication or MFA as it’s commonly known is a security feature that adds two or more layers of authentication when logging into an account.
This, in turn, verifies your identity and asks for multi credentials, improving your overall data security and privacy.
These verifications can include a unique number being sent to you via SMS or email or facial recognition from your phone.
Swift Digital offer this service as an extra layer of protection of data security and privacy to minimise the risk of data breaches and make it harder for somebody to access your account.
What is Single Sign-On? (SSO)
Single sign-on (SSO) is an authentication capability that allows users to access multiple applications with one set of sign-in credentials. It is a widely used way of protecting data security and privacy.
It verifies and works with other websites to use other, trusted sites to verify users.
3. Regular Penetration Testing
Firstly what is penetration testing? Penetration (Pen) testing, also known as a pen test, is categorised as ethical hacking.
A penetration test is a simulated cyber attack on your computer’s system and servers intended to check for exploitable vulnerabilities.
More organisations are becoming concerned with security around where their data is held and how it is held and require more transparency on their data security and privacy.
Many want to be able to perform penetration testing on external software providers to help identify any weakness in the system.
These are normally conducted by your IT team within the organisation.
Before you commit to a platform or software it is recommended that you are aware of how your data is being held and used to ensure maximum data security and privacy.
You can suggest running your own penetration testing on the platform, most reputable software companies would be happy to comply.
Swift Digital conduct regular penetration testing on their servers as part of their ongoing commitment to ensuring security standards are met and data security and privacy is held to the highest standard.
4. Keep Records of User Actions
Royal commissions into how data is used, stored and archived are starting to gain traction more and we expect to see more of this in 2022.
The Swift Digital suite allows you to keep track of each user actions such as the purchasing of email or SMS credits for your account, the publishing of an email and the import of new subscribers to your Mail House, all these are recorded in the suite.
Swift Digital also offers a data archive solution so you can keep track of all data should you ever need to access it down the track.
This information is pulled directly from the individual details of the user and improves the overall tracking and security of the account.
Naturally, if you have many members of one organisation using one account, it’s a little harder to find out which of the recorded actions were performed by who, and knowing such details can be imperative.
5. Securely Manage Users
It is inevitable that people will leave your organisation. When they go, it’s important to ensure your account’s security and delete the users from your accounts.
Swift Digital encourages users of the software to have their own login credentials to ensure maximum security and accountability. Make this is a part of your exit strategy when a member of your team leaves to minimise your risk of a security breach.
Harness the Power of Marketing Automation
Swift Digital take security and data privacy extremely seriously and continues to enhance our data security to ensure our platform is safe and secure and meets the needs of our prestigious clients.
Is your business looking to leverage marketing automation for the wider marketing strategy?
Or are you simply looking to change your marketing automation platform?
Swift Digital can share more resources and best practices relating to your industry and how they successfully use marketing automation.
To find out how your business can get the best out of Swift Digital’s platform, contact our team.
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