How To Create a Survey & Keep The Data In Australia

Creating your surveys online eliminates the boundaries of traditional paper surveys that would prevent you from scaling your research. 

You can cross countries and continents and access thousands or even millions of responses.

The fact that online surveys are more accessible, quicker, and easier to fill out means that you can expect much higher participation rates, particularly if you offer some kind of incentive for submission.

There’s a very low set-up cost for online surveys, but you can obtain incredible reach. As online survey software handles every step of the process for you, there’s no need to spend excessive time or resources or outsource to an expensive market research company.

The average response rate for an online survey is 33%. Unlike telephone or face-to-face surveys, you can make your online surveys anonymous, so users are more inclined to answer honestly.

Surveys are a great tool to help you tailor your products and services based on real responses and genuine feedback.

A carefully written survey can help you get lapsed customers back and retain existing ones as you can be sure that you’re meeting their needs by reacting to their honest feedback.

Online surveys are more flexible and can get tailored to each respondent. You can use conditional questions in your online surveys for more accurate data allowing respondents to skip or move to a particular question depending on what they answered before.

The flexibility of an online survey means you can receive your responses and data in real-time as and when they are filled in. Having the survey online also allows your respondent the flexibility of responding to the survey at a time that most suits them. Having this option will see your response rate increase.

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Research suggests that people prefer to fill out an online survey rather than a physical one. The reasons given were that they felt it was less judgemental and reduced pressure. Not having an interviewer present asking them questions allowed them to feel freer about being honest and answering truthfully.

Removing the physical elements means you will likely receive more truthful responses and more accurate data.

Collecting results and conducting analysis are also much quicker. You can, in fact, start to analyse the results of your surveys automatically in real-time as they come in, rather than waiting to collate all the information at the end.

Creating a survey is easy when you have the right tools. There are several tools out there that can assist in creating an online survey,  but not all of them host their data within the shores of Australia.

You have to ask yourself, how important is it that your data and survey response data remains in Australia, in servers geo-locked to Australian data privacy laws?

If you are a Government organisation or department, this would likely be one of the most important factors when choosing an online survey tool to create your surveys. Some insurance and financial organisations also require their data and survey responses to remain secure within Australian hosted servers. 

Health departments and organisations are becoming increasingly data security-sensitive and often require their data to remain confidential within Australian-hosted data centres. 

When choosing a suitable survey platform for your organisation, be sure to get answers to these 4 questions;

Swift Digital’s all-encompassing marketing automation platform also brings a powerful online survey tool. 

Whether it be a simple event feedback survey, inquiry form as part of a nurture campaign, or an internal survey sent out to the department or organisation, our easy to use Survey module has become an invaluable tool for gathering insight and data that will assist with our client’s overall marketing strategy. 

Using the Swift Digital online survey tool you can easily design and brand your custom templates, include conditional questions and add multi logic questions within the same platform you send out your emails and communications.

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Swift Digital’s templates help you effortlessly create stunning emails and events communications using our drag-and-drop email and event builder.

You can raise engagement with embedded images, videos, polls, article feedback, and emojis and schedule messages to send at the right time.

Government departments’ unique marketing requirements are covered with Swift Digital, and full compliance with all anti-spam and privacy laws is guaranteed. Swift Digital is also ISO 27001 certified.

Swift Digital is Australia’s leader in marketing automation software and event management working with organisations like the NSW Government, ATO, and companies like Westpac Bank and Qantas.

Find out why we’re the Australian government department’s number one choice for their professional communications and events.

To find out how your business can get the best out of Swift Digital’s platform, contact our team today.

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