Your registrant has clicked ‘confirm’, registration has gone through, and they’re excited to attend your event. In all but a few cases, they’ll be expecting an event confirmation to hit their inbox straight away. Depending on your event setup, there’s several different event confirmation emails they might be expecting.
Are you sending the right event confirmation email?
Sending Event Confirmation Emails For Free Events
Free events are very straightforward. In most cases, you’ll want to let your registrants know that they’re definitely on the list by sending a standard confirmation email in the form of a ticket. This might include the event details for future reference, a calendar appointment, and any other information you might need to share.
Sending Event Confirmations For Free Events with Offline Payment
Paid events introduce an invoice to the mix. This goes out to the registrant immediately, letting them know that their registration was successful and providing them with the necessary information to make an offline payment. Once you can verify payment has been made, send out a ticket to confirm their place at your event.
Sending Event Confirmations For Paid Events with a Payment Gateway
If your registrants can only make online payments, then a combined ticket and receipt might be the way to go. This provides the registrant with a receipt for the payment they’ve just made, and a confirmation of registration, all in one. This is neater than sending an invoice then following up with a ticket a moment later, since they’ve already made their payment online. The receipt section of the template will be a simplified version of a standard invoice, as there’s no need for bank deposit or cheque details.
Think about registration from a user perspective. Step through the process and consider the information you are provided at each point. Your registrants should be able to take the next step with ease – be it making a payment or just eagerly anticipating the event.
Have you implemented an Event Marketing plan into your campaign?
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