Make them invisible
Setting the border size to 0 will make the table invisible, allowing you to lay out your content without all those lines breaking things up.
Work with the space
Many templates have a fixed width, usually in the realm of 600 – 800 pixels. Create tables to perfectly fit the space by adjusting the width property. You can work in pixels or as a percentage – perfect for when you don’t know the exact dimensions but you know you want to fill a certain amount of the space. This can be done at both a table and cell level.
Align images and wrap text neatly
Create columns and galleries
Give your content room to breathe
Get everything lined up
Change the background colour
Create instant buttons
Nest tables within tables
Add captions and summaries
And a bonus tip – think before you jump. Tables can be incredibly helpful and so much of email design relies on an underlying table structure. You can make use of this in your content to great advantage – with a little forethought. Thinking about the structure of your content and creating a mental (or physical!) wireframe of where everything should sit will take a lot of stress out of table editing. And if you get totally stuck, the friendly support team is always on hand to offer advice!
Email marketing is not a one size fits all technique. It takes proper planning and review in order to be successful and achieve the desired outcomes for your business. Swift Digital can help you create the ideal automation strategy to make your next email marketing campaign a success!
The Preferred Email, Events and SMS Automation Software For All Australian Government Departments
Swift Digital’s templates help you effortlessly create stunning emails and events communications using our drag-and-drop email and event builder.
You can raise engagement with embedded images, videos, polls, article feedback, and emojis and schedule messages to send at the right time.
Government departments’ unique marketing requirements are covered with Swift Digital, and full compliance with all anti-spam and privacy laws is guaranteed. Swift Digital is also ISO 27001 certified.
Swift Digital is Australia’s leader in marketing automation software and event management working with organisations like the NSW Government, ATO, and companies like Westpac Bank and Qantas.
Find out why we’re the Australian government department’s number one choice for their professional communications and events.
To find out how your business can get the best out of Swift Digital’s platform, contact our team today.
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