Local, state and federal government departments like ATO, NSW Government, Service NSW and Department of Transport have trusted and been using Swift Digital’s Australian owned email marketing software for over 15 years. Swift Digital is ISO 27001 certified.
Government Email Marketing Software
Federal or state government departments, government-funded organisations.
Australian Government Departments have selected Swift Digital as their email marketing platform.
A fully secure, compliant & integrated email marketing platform for government.
All-in-one email marketing software for government departments.
Effortlessly create stunning emails, newsletters and campaigns using our drag-and-drop email builder. Use our built-in tools to automate campaigns and user journeys, see contact engagement, and advanced insights and statistics to see how your communications perform.
See all this and more in action. Schedule a demo to see how our email marketing software can help you….
Connect
Connect with stakeholders securely & without privacy concerns
Performance
Promote events and new initiatives
Automate
Develop email campaigns with automated ‘triggers’
Nurture
Keep employees, contractors & constituents informed.
Manage
Manage multiple email lists
Efficiency
Free up time for other marketing activities
”There are 3.7 billion e-mail users in the world as of 2017
Statista2017
Why Swift Digital?
We focus on taking care of the unique marketing requirements of government departments, NFPs, and other organisations with stringent security practices and for whom data security is paramount.
With data servers located in Australia and full compliance with all anti-spam and privacy laws guaranteed, your data is safe with us. In fact, we’re government-accredited in many states.
And our email servers are unmatched in terms of their high-quality reputation in Australia.
Since starting out in 2001, we’ve helped thousands of Australian organisations automate their marketing. As well as government clients, we help superannuation, investment, banking, educational, and legal/accounting organisations.
Our all-in-one marketing automation platform incorporates event management, online surveys, landing pages, engagement scoring, mobile marketing, as well as email marketing.
”We have started sending out our internal newsletter and have been getting great comments from the business on the new look and feel of the emails. Also, our team is very happy with the support received when they’ve had questions.
NSW Government
Some impressive statistics
358
mil
Emails Sent
99.9
%
Delivery Rate
98
/100
Sender Score
Packed to the rafters with email marketing features for government organisations
Swift’s email marketing for government offerings are reputable and robust, trusted by a variety of established governmental stakeholders, including Service NSW, the Australian Tax Office, the Australian FairWork Ombudsman and the Australian Department of Education.
Who's it for?
As a federal or state government department or government-funded organisation, a secure email-marketing platform with data servers based here in Australia is essential.
Keeping your employees, contractors & constituents informed and up-to-date is essential – and increasingly they expect to be able to do this while on the move and using the available technology.
The Swift Digital platform is the most comprehensive solution for looking after the interests of your stakeholders, confident in the knowledge that their data is safe.
Our technology simplifies, centralises, and automates your communications, making it easy to stay in regular contact.
Australian Government Departments have selected Swift Digital as their engagement platform.
”The Swift system has added a level of sophistication to our events, and an enhanced guest experience. It was exactly what we were looking for! We may be of slight bias, but of all the invitations we’ve received in the past year, we haven’t come across a better system.
Australian Olympic Committee
Achieve more from email marketing
-
Easily segment databases of contacts & send personalised emails
-
Raise engagement levels with images, video & maps embedded
-
Quickly design emails from beautiful templates
-
Automate emails to be sent with time triggers
-
Increase open rates with optimised subject lines & copy
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Send regular newsletters to keep stakeholders informed
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A/B test to see what’s working and what’s not
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Optimise communications for mobile
Automation
More impact… less time
With our email marketing software for government departments, you can design effective email campaigns without it eating away at your time. Whether you’re promoting an event or simply informing people about upcoming changes or other news, you can set and forget emails with our tools. Get your messages to the right people at the right time…
Date Triggers
Send automated emails and SMS messages based on dates
Seven days after subscribing
Send “Welcome” email
Behavioural Triggers
Send automated emails and SMS messages based on behaviour
If “Welcome” email is unopened
Send “Welcome” SMS
Build User Journeys
Build user journeys with unlimited paths, actions, and milestones
- Build unlimited paths with various triggers to send email and SMS campaigns.
- Set triggers to occur at any variable, from immediately to hundreds of days later.
- Assign data conditions to triggers that must be met for campaigns to be sent.
- Run, pause, edit, and clone campaign journeys at any time.
Your centralised & automated marketing hub…
In addition to email marketing, Swift Digital provides a full marketing automation platform, with comprehensive tools for:
- Event management
- Feedback surveys
- Mobile/SMS marketing
- Engagement scoring
- Landing pages, and more
The platform integrates with existing CRM software and becomes your central, secure hub for marketing activity.
Event Management
From invite to check-in, you’ll have a beautifully branded and seamless event registration process.
Landing Pages
Build web pages like you build emails. Create forms to capture leads and contacts.
Surveys
Create simple or complex surveys using over a dozen question types and branching logic.
Mobile and SMS
Send personalised messages to your contacts and monitor replies.
Automation
Create user journeys and assign actions to occur based on milestones, dates, and behaviours.
Engagement Scoring
See who’s engaged and who’s not and target campaigns accordingly.
Frequently Asked Questions About Swift Digital's Government Email Marketing Software
What are Swift Digital's certifications?
Swift Digital’s enterprise security program combines the strength of the world’s most credible data centre, ISO 27001 certified, with the proven efficacy of superior software and a watchful Swift Digital security team to protect our government clients’ vital information at all times. We are Australian government accredited as well. Swift Digital is an approved supplier by the NSW Government, and is WCAG certified.
See all our certifications for government here.
Why should government agencies use Swift Digital's Government email marketing software?
Unlike similar SaaS software, which keeps your data offshore and is not compliant with Australian government regulations, Swift Digital is Australian-owned and operated. It secures your data by keeping it onshore in Australia. Our servers are geo-locked to Australia. Your data remains within Australia and is bound by Australian privacy law–not foreign legislation.
Swift’s government offerings are reputable and robust, trusted by a variety of established governmental stakeholders, including Service NSW, the Australian Tax Office, the Australian FairWork Ombudsman and the Australian Department of Education.
Besides Government email marketing software, what else does Swift Digital's platform offer?
Swift Digital Platform offers a wide range of versatile, easy-to-use and highly customisable tools to meet the specific needs of different organisations. Some of the key tools offered by Swift Digital Platform are:
- Government Internal Communications: Swift Digital Platform provides a range of internal communications tools to help organisations keep their employees informed and engaged. These tools include internal newsletters SMS and internal surveys. ,
Government Marketing Automation: With Swift Digital Platform’s marketing automation tools, organisations can streamline their marketing efforts and improve the effectiveness of their campaigns. These tools include lead scoring, drip campaigns, and personalised content to help organisations reach their target audience more effectively. - Event Management: Swift Digital Platform’s government event software and management tools make planning, managing, and promoting events easy for organisations. These tools include event registration, ticketing, reminders, and post-event surveys to help organisations get the most out of their events.
- SMS: Swift Digital Platform’s SMS tools enable organisations to send personalised text messages to their audience. These tools include SMS templates, personalisation options, and real-time analytics to help local government organisations optimise their SMS campaigns.
Surveys: Swift Digital Platform’s survey tools enable organisations to design and send custom surveys to their audience. These tools include a range of question types, skip logic, and reporting options to help organisations get the feedback they need to make informed decisions.
Is it possible to automate email campaigns with Government email marketing software?
Yes, you can automate your email campaigns with government email marketing software like Swift Digital’s. You can set and forget! For example, you can set up a lead nurture campaign using multiple channels, including email, SMS, and surveys, all in one email marketing software.
How can Government agencies measure the effectiveness of their email marketing campaigns?
Government agencies can measure the effectiveness of their email marketing campaigns through a range of methods and metrics.
Open Rates: This measures the percentage of recipients who open the email.
Click-Through Rates (CTR): This measures the percentage of recipients who clicked on a link within the email. It helps assess how engaging the content is and whether it drives the desired action.
Conversion Rates: Track how many recipients took a specific action as a result of the email, such as signing up for a program or completing a survey. This measures the effectiveness in achieving the campaign’s goals.
Unsubscribe Rates: This tracks the percentage of recipients who opt out of future emails. A rising unsubscribe rate might signal that the content is not relevant or that the frequency is too high.
Survey Feedback: Include surveys or feedback forms in your emails to gather qualitative insights from recipients about their preferences and experiences.
Attribution Modeling: If your campaign is part of a larger multi-channel effort, use attribution models to understand how email contributed to overall success.
Cost Efficiency: Evaluate the return on investment (ROI) by comparing the cost of the email campaign to the outcomes achieved, such as increased participation in programs or services.
Where can I learn more about Swift Digital?
To learn more about Swift Digital’s government email marketing platform is simple! You can learn more about Swift Digital by getting a live demo with our product specialist. Chat with one of our government email marketing specialists, who will provide you with a walk-through of the government email marketing platform. Contact us here.
What's next?
1. Click ‘Get Started’2. Fill out the form to submit a request3. We’ll be in touch to help
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