See how individuals engage with your organisation.
View and analyse Jessie’s engagement with your company across several channels and numerous behaviours. Jessie’s engagement and behaviours contribute to an overall engagement score.
Create numerous engagement scores
You can create multiple engagement scores for varying purposes. You decide which activities to track, and how much weight each activity is worth. For example, attending an event might be worth 50 points, whereas clicking within an email is worth 10 points. Based on your input, the system will generate engagement scores for your contacts.
You can use engagement scores to create new market segments, and combine them with other data such as demographics or client life-cycle stage.
Use sliders to group contacts by engagement: highly engaged, engaged, neutral, and inactive. Once you’ve formed your segments, add them to mail lists, export to Excel, or drill down for a detailed view of individuals within a segment.
Segment based on engagement
What you would do if you were able to quickly determine the 20% of your audience who are most engaged with you? Invite them to a VIP event? Create a special communication? (Imagine the sky-high open and click rates on that one.) Alternatively, what would you do with inactive contacts? Create a reactivation campaign? This is the power of engagement segmentation.
Send contact scores and interactions to Salesforce
We’ve created a Salesforce app to allow you to seamlessly connect your Swift Digital account with your Salesforce account. Our integration passes all contact interactions to their Salesforce contact profile. In once glance, you can see all communications that have been sent to a contact, how they interacted with those communications (opens, clicks, etc.), which events they were invited to and whether they attended or declined, and so much more. Have a look at some of the screenshots to the right which show interaction statistics within s Salesforce environment.