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Marketing Engagement Scoring Software

See how individuals engage with your organisation.

Jessie Thomas

Use audience engagement tools to view and analyse Jessie’s audience engagement with your company across several channels and numerous behaviours. Jessie’s engagement and behaviours contribute to an overall engagement score.

Engagement Score

84%

Email

65%

Opens, clicks and forwards.

Events

85%

All event status interactions.

Landing Pages

65%

Page visits, clicks and downloads.

Survey

42%

Submissions and check-ins.

SMS

33%

Replies and interactions.

Create numerous engagement scores

You can create multiple engagement scores for varying purposes including for measuring customer engagement. You decide which activities to track, and how much weight each activity is worth. For example, attending an event might be worth 50 points, whereas clicking on an email is worth 10 points. Based on your input, the audience engagement tool will generate audience engagement scores for your contacts. Measuring customer engagement has never been easier!

You can use audience engagement tools to create new market segments, and for measuring audience engagement and then combine them with other data such as demographics or client life-cycle stage.

Sales Score

Create a score for use by the sales team.

VIC Score

Check engagement across a particular state.

Event Score

Only take into account event interactions.

Marketing Score

Create a score for use by the marketing department.

New Contacts

Check engagement across new contacts.

Relationship Manager

View engagement by contacts’ relationship manager.
33%

Highly Engaged

28%

Engaged

9%

Neutral

30%

Inactive

How engagement segmentation works
Use sliders to group contacts by engagement: highly engaged, engaged, neutral, and inactive. Once you’ve formed your segments, add them to mail lists, export to Excel, or drill down for a detailed view of individuals within a segment.

Segment based on audience engagement

What you would do if you were able to quickly determine the 20% of your audience who are most engaged with you? Invite them to a VIP event? Create a special communication? (Imagine the sky-high open and click rates on that one.) Alternatively, what would you do with inactive contacts? Create a reactivation campaign? This is the power of audience engagement segmentation when it comes to measuring customer engagement.

Send contact scores and interactions to Salesforce

We’ve created a Salesforce app to allow you to seamlessly connect your Swift Digital account with your Salesforce account. Our integration passes all contact interactions to their Salesforce contact profile. In once glance, you can see all communications that have been sent to a contact, how they interacted with those communications (opens, clicks, etc.), which events they were invited to and whether they attended or declined, and so much more. Have a look at some of the screenshots to the right which show interaction statistics within the Salesforce environment.

Lean more: Integration

Marketing Engagement Scoring Frequently Asked Questions

What is engagement scoring?

A customer or audience engagement score is a metric that measures audience engagement and interactions between your communications, your audience engagement tools such as your  SaaS platform and your audience.

It’s a user engagement metric that forms part of your overall audience engagement strategy. Measuring customer engagement metrics can help predict audience behaviour and create new market segments.

How often should I calculate customer engagement scores?

Measuring audience engagement on a regular basis is key to understanding your audience’s sentiments and behaviours. We would advise measuring customer engagement using audience engagement tools on a monthly basis. This way you will be able to spot trends easily and attribute them more accurately.

What is engagement scoring?

A customer or audience engagement score is a metric that measures audience engagement and interactions between your communications, your audience engagement tools such as your  SaaS platform and your audience.

It’s a user engagement metric that forms part of your overall audience engagement strategy. Measuring customer engagement metrics can help predict audience behaviour and create new market segments.

What are the 5 engagement levels?

  1. Strongly engaged employees
  2. Mildly engaged 
  3. Somewhat engaged 
  4. Not engaged
  5. Disengaged

How can you use marketing engagement scoring to improve your marketing campaigns?

Once you have implemented a marketing engagement scoring system using your audience engagement tool of choice, you can use it to improve your marketing campaigns in several ways:

    1. Personalise your messaging – Send more personalised messages to your most engaged customers. For example, you might send them exclusive offers or invitations to events.
    2. Nurture leads – Use engagement scoring to identify leads that are ready to be nurtured. Create a targeted campaign, invite them to a special event, they are already warmed up and interested, so leverage this opportunity to follow up. 
    3. Re-engage churned customers – Use engagement scoring to identify customers who worth re tarteting. These customers should be targeted with retention campaigns.
    4. Integrate – Integrate your engagement scoring with your CRM system so your sales and marketing teams can see and measure customer engagement at a glance.
    5. Measure the effectiveness of your campaigns – Track how your marketing campaigns affect engagement scores. This can hel

Where can I learn more about Swift Digital's audience engagement tools?

To learn more about Swift Digital’s audience engagement tools and email marketing platform, simply chat with one of our audience engagement tools specialists, who will provide you with a walk-through of the Swift Digital digital marketing platform which includes a comprehensive audience engagement tool, email marketing, event management and more. Contact us here.

Swift Digital is also Government accredited which means we are the number one chosen platform for a government department to run their events.

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Recent Engagement Scoring Related Articles

20 October 2017 in Engagement Scoring

Engagement Activities You Need to Pay Attention To

Engaging leads and customers on a mass scale is far easier now, thanks to the digital age, but it can also be overwhelming. With so many channels to pursue, and so much to measure in the process, it can be difficult to know where to start. Below, we have taken…
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