Skip to main content

Event management software

for government departments

Federal or state government departments, government-funded organisations.

Australian Government Departments of all sizes have selected Swift Digital as their event management platform.

Plan, promote & manage government events from end-to-end & from one central platform

Swift Digital is your all-in-one event management platform.

From invite to check-in, you’ll have a beautifully branded and seamless event registration process.

See all this and more in action. Schedule a demo to see how our email marketing software can help you…

Download Brochure


Increase engagement & optimise attendance


Fewer double bookings and costly data entry errors


Customise email campaigns to promote events


Easily manage invoicing and payment


Increase engagement & optimise attendance


Connect securely & without data privacy concerns


Gather feedback to improve your next event

Event technology can help increase event attendance by 20%, increase productivity by 27%, and decrease costs by 20-30%.

Enterprise Event Marketing
Live events 2018

Why Swift Digital?

For government departments (even more than for most business organisations), privacy and security are primary concerns when selecting communication and marketing channels. Our automated marketing platform is designed with this in mind: all data servers are located here in Australia and we are fully compliant with all anti-spam and privacy laws. We are government-accredited in many states.

This makes us well-positioned to handle the unique marketing requirements of government departments: from event management and email marketing to online surveys, mobile marketing, and more.

We’ve been doing this since 2001 and have helped thousands of Australian organisations – from banks to universities – centralise and automate their communication and marketing strategies.

Your data is safe with us!

All our data servers are located in Australia and we are fully compliant with Australian anti-spam and privacy laws.

The Swift system has added a level of sophistication to our events, and an enhanced guest experience. It was exactly what we were looking for! We may be of slight bias, but of all the invitations we’ve received in the past year, we haven’t come across a better system.

Australian Olympic Committee

Some impressive statistics


Events Created




Payments Processed

Packed to the rafters with event management features

Event statuses

Event statuses for: registered, declined, cancelled, wait list, paid/unpaid, staff.

Email templates

Create and send emails and see: bounces, opens, clicks and more.

SMS communications

Send SMS reminders, venue change alerts, or any other notifications.

Add guest functionality

Allow guests, and even set a maximum guest limit.

Payment gateway integration

Run paid events. Funds are sent directly to your bank account.

Print name labels

Print name tags/labels to provide to your guests on arrival.

Guest cancellations

Allow guests to cancel their registration should they no longer be able to attend.

Capacity limits

Set an event capacity, and allow users to join a ‘wait list’ when reached.

Exclusive invitations

Only allow people whom you’ve invited to register.

Overbook/wait list

Allow registrants to join a ‘wait list’ if the event becomes full.

Event microsites

Build microsites to advertise and promote your event and event details.

Event app and bar codes

Use our iOS event app and QR codes to scan or quickly mark attendance.
NSW Office of Sport

Who's it for?

If you frequently arrange events for a federal or state government department, and are looking for a more efficient way to plan, promote, and manage them, the Swift Digital platform is for you.

Our secure, cloud-based platform automates much of the time-consuming work involved in event management. And it centralises all project elements in one place, providing a single overview of your events.

Whether you organise workshops, seminars, press conferences, or large conferences, we can help you keep employees, constituents, media organisations and other interested parties informed and up-to-date.

Our event management software for government departments is the most user-friendly and comprehensive solution available for looking after the interests of all stakeholders.

Take the ‘grunt’ out of event marketing

A combination of striking templates and easy-to-use drag and drop editors enable you to easily and effectively manage your events:

  • Send personalised email invites to potential attendees

  • Create exclusive invitations for a select segment of the database

  • Track email opens, clicks & registrations

  • Easily design customised event registration forms

  • Accurately manage all registrations & cancellations

  • Create wait lists for popular events when full capacity is reached

  • Send SMS reminders/notifications as the event approaches

  • Monitor registered, declined, cancelled etc.

  • If required, collect payments via our payment gateway

  • Create event micro-sites for your events, if necessary

  • Automatically gather feedback from attendees

Australian Government Departments of all sizes have selected Swift Digital as their engagement platform.

I have had nothing but exceptional service from Swift Digital. Right from my first meeting, through to the design team and the tech guys; They have impressed me every step of the way. Always reassuring, swift and professional. I would highly recommend them to anyone.

Sydney Opera House


Keep all stakeholders informed & up-to-date

Communicating the details of events to optimal numbers of the right people and administering registrations without errors is a challenge.

It can also involve considerable time and effort to monitor attendee numbers, no-shows, and to gather feedback. Our email marketing software for government departments helps you manage all this, using tools like the following:

Date Triggers

Send automated emails and SMS messages based on dates

  • One month before event, send ‘Invitation’
  • Two weeks before event, send ‘Reminder to register’
  • Three days before event, send ‘Reminder to attend’
  • One day before event, send SMS reminder
  • One hour after event, send ‘Thanks for attending’
  • One day after event, send ‘Sorry we missed you’

Behavioural Triggers

Send automated emails and SMS messages based on behaviour

If “Invitation” email is unopened

Send “Invitation” SMS

Build User Journeys

Build user journeys with unlimited paths, actions, and milestones

  • Build unlimited paths with various triggers to send email and SMS campaigns.
  • Set triggers to occur at any variable, from immediately to hundreds of days later.
  • Assign data conditions to triggers that must be met for campaigns to be sent.
  • Run, pause, edit, and clone campaign journeys at any time.

Automate and centralise your marketing…

In addition to event management, Swift Digital provides a full automation platform for:

  • Email marketing
  • Feedback surveys
  • Mobile/SMS marketing
  • Engagement scoring
  • Landing pages, and more

This becomes a central, secure hub for marketing and communications, integrating seamlessly with existing CRM software.

Learn more: Event Management

Email Marketing

Effortlessly create stunning emails, newsletters and campaigns using our drag-and-drop email builder.

Landing Pages

Build web pages like you build emails. Create forms to capture leads and contacts.


Create simple or complex surveys using over a dozen question types and branching logic.

Mobile and SMS

Send personalised messages to your contacts and monitor replies.


Create user journeys and assign actions to occur based on milestones, dates, and behaviours.

Engagement Scoring

See who’s engaged and who’s not and target campaigns accordingly.

Frequently Asked Questions About Swift Digital’s Government Event Management Software

What makes Swift Digital the best choice for government management?

Swift Digital is a great choice for government management because of its purpose-built government event management system. The platform offers end-to-end management of events, from registration and ticketing to reporting and analytics. This ensures that all aspects of the event are tracked and managed in one centralised location, making it easier for government agencies to stay organised and on top of their events.

One of the strongest features of Swift Digital’s government event management software is its highly customisable capabilities. Government agencies can tailor the platform to their specific audience, events, and organisation, ensuring that they are delivering messaging and content that resonates with their stakeholders. This customisation also extends to the platform’s automation workflows, allowing agencies to automate processes that are specific to their needs and workflows.

In addition to its customisation features, Swift Digital’s government event management software is designed to comply with Australian government requirements and data privacy concerns. This ensures that sensitive data and personal information are handled in a secure and compliant manner, giving government agencies peace of mind that their events are being managed with the highest level of security and privacy.

What sort of automated marketing features are able to be utilised by governments and their agencies?

Here are six automated marketing features that can be utilised by governments and their agencies:

  • Powerful online event management software: Governments can use online event management software to plan and execute events of all sizes. These platforms offer features such as event registration, ticketing, and email marketing. Some platforms even provide specific event management for government agencies, allowing for seamless coordination and communication between departments and stakeholders involved in the event planning process.
  • End-to-end custom branding: Many event management government platforms, including Swift Digital, offer custom branding options, allowing governments to customise the look and feel of their event pages and registration forms. This is especially important for government agencies that need to maintain a consistent brand identity.
  • Real-time event and registration management: Automated marketing tools enable real-time event and registration management, allowing government agencies to track attendance, monitor registration numbers, and make changes to their events on the fly.
  • Extensions for calendars, appointments, and complex registration forms: Government event management platforms offer extensions for calendars, appointments, and complex registration forms. These extensions can be used to automate scheduling and registration processes, saving time and reducing errors.
  • Online payment processing for paid events: Governments can use online event management software to run paid events, with payment processing features that support a variety of payment methods. This can help agencies streamline payment collection and reduce the administrative burden of managing payments.
  • Streamlined check-ins with iOS event planning app: As a government event management system, Swift Digital offers iOS event planning apps that can be used to streamline check-ins and manage attendance. These apps can scan tickets, track attendance, and provide real-time updates on event logistics, helping government agencies to manage their events more efficiently.

Who are some government clients that use Swift Digital’s event management software?

Swift Digital has worked with a number of government clients and government-affiliated organisations across Australia. Some of our clients include the Australian Bureau of Statistics, NSW Department of Industry, and NSW Office of Sport.

Besides government event management, what else can Swift Digital’s platform be used for?

In addition to government event management, Swift Digital’s platform offers a range of other marketing tools and solutions that can be used for a variety of purposes. Here are some of the key features and use cases for Swift Digital’s main products:

  • Government email marketing: Swift Digital’s email marketing software enables organisations to create and send targeted email campaigns to their subscribers. The platform offers a range of features, including drag-and-drop email editors, customizable templates, automated email workflows, and detailed analytics and reporting.
  • Government marketing automation: Swift Digital’s marketing automation software allows organisations to automate their marketing processes and workflows, including lead nurturing, segmentation, and personalised messaging. The platform offers a range of features, including automated workflows, trigger-based campaigns, and A/B testing.
  • SMS software: Swift Digital’s SMS software for the government enables organisations to send targeted SMS messages to their customers and subscribers. The platform offers a range of features, including SMS automation workflows, personalised messaging, and analytics and reporting.

Where can I learn more about Swift Digital’s Government Engagement Platform?

Scroll down to book a demo with us or call us directly via 1300 878 289

What's next?

1. Click ‘Request a Demo’
2. Fill out the form to submit a request
3. We’ll be in touch to help

Request a Demo

Recent Event Management Related Articles

For More Tips, Tricks and Information About Event Management - Subscribe To The Swift Digital Blog

15 May 2023 in Event Management, Marketing Automation

Key Benefits of Using Event Management Software To Run Events [Free Checklist]

5 | Minute Read  An Event Management system is a solution to facilitate the planning of an event. An event management system can create and manage event invitations, tickets and confirmations, event payments and overall event marketing and management, including attendee check-in, attendee engagement and the creation of event landing…
Read More
1 March 2023 in Event Management

12 Must Have Features For Event Solutions Software

6 | Minute ReadIt's hard to plan and run an event. You often face the same old problems of unmet attendance targets, poor attendee engagement, and, making matters worse, the shortest of lead times―there’s always plenty for you and your team to do when tasked with delivering a successful event.…
Read More
5 January 2023 in Event Management

9 Essential Event Management Software Features + A Free Event Checklist

5 | Minute ReadCorporate and Government events are complicated to manage and your event management software needs to be fully featured for you to run them efficiently. Realising their new event management platform is missing business critical and efficiency features is the number one complaint event management businesses have with…
Read More
15 July 2022 in Event Management

5 Ways To Run Successful Government Events [Free Event Checklist]

5 | Minute ReadAustralian government events are events explicitly run by or for the Australian Government. These public sector events are usually part of a broader government initiative and strategy. They are usually attended by other government employees and the citizens of the state and country.In Australia, events run by…
Read More
3 July 2022 in Event Management

What Is The Best Online Ticketing System In Australia? [Free Template]

5 | Minute ReadWhen it comes to events with hard attendee limits, or events with entry fees, selling tickets is a must. Selling tickets online is not only best practice - but expected. That’s why we want to explore the best online ticketing system in Australia. The easiest way to manage…
Read More
16 January 2022 in Event Management

All About The Role Of Event Manager [Free Event Checklist]

4 | Minute Read An event needs to be managed well if it wants to achieve its goals. Event management involves a whole heap of tasks and event management responsibilities; from the mundane and simple to the stressful and complex. Any event wanting to deliver maximum results needs a good…
Read More