[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/swiftdigital.com.au\/event-marketing-plan-template\/#Article","mainEntityOfPage":"https:\/\/swiftdigital.com.au\/event-marketing-plan-template\/","headline":"Creating And Using An Event Marketing Plan Template","name":"Creating And Using An Event Marketing Plan Template","description":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”] 5 | Minute Read [vc_column_text]Event management can be...","datePublished":"2020-02-12","dateModified":"2025-08-25","author":{"@type":"Person","@id":"https:\/\/swiftdigital.com.au\/author\/sw1ft\/#Person","name":"Swift Digital","url":"https:\/\/swiftdigital.com.au\/author\/sw1ft\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d798749f30425bff04d5ff357ac6dba94e073a4a8083725dfb894f9d04f4c5ee?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d798749f30425bff04d5ff357ac6dba94e073a4a8083725dfb894f9d04f4c5ee?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Swift Digital","logo":{"@type":"ImageObject","@id":"https:\/\/swiftdigital.com.au\/wp-content\/uploads\/2023\/05\/logo.png","url":"https:\/\/swiftdigital.com.au\/wp-content\/uploads\/2023\/05\/logo.png","width":300,"height":302}},"image":{"@type":"ImageObject","@id":"https:\/\/swiftdigital.com.au\/wp-content\/uploads\/2020\/02\/event-marketing-plan-1.jpg","url":"https:\/\/swiftdigital.com.au\/wp-content\/uploads\/2020\/02\/event-marketing-plan-1.jpg","height":900,"width":1400},"url":"https:\/\/swiftdigital.com.au\/event-marketing-plan-template\/","about":["Event Management"],"wordCount":1631,"articleBody":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”]   5 | Minute Read [vc_column_text]Event management can be an exercise in juggling and multi-tasking. Between booking venues and wrangling speakers, it can be easy to place your event marketing on the back burner. An event is only as strong as its attendance rate. That\u2019s why the success of your event marketing is foundational to the overall success of your event. Take a look at our tips for what your Event Marketing Plan needs.[\/vc_column_text][vc_custom_heading text=”What is an Event Marketing Plan?” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal”][divider line_type=”No Line”][vc_column_text]An Event Marketing Plan is a document that you\u2019ll use to keep on track with your event marketing strategy. It should outline the who, what, when, where and why of your event marketing communications and make it easy to create and deploy event marketing campaigns as you go.[\/vc_column_text][divider line_type=”No Line”][vc_custom_heading text=”Why should I use an Event Marketing Plan Template?” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal”][divider line_type=”No Line”][vc_column_text]We\u2019ve all been there: staring at a blank page and feeling overwhelmed about where to begin. This is especially the case for an Event Marketing Plan, which should be chock-full of useful, straight-forward guidance. Even better – once you\u2019ve come up with an Event Marketing Plan document that works well for you, your team, and your company – you might consider basing your own Event Marketing Plan Template off of it. Next time you need an Event Marketing Plan, your very own branded template will come in handy.[\/vc_column_text][divider line_type=”No Line”][vc_custom_heading text=”How should I build my own Event Marketing Plan template for reuse?” font_container=”tag:h3|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal”][vc_column_text]Whilst you will find what works best for you and your company through experience with Event Marketing Plans, there are a few key items that should be in any Event Marketing Plan Template.We\u2019ve outlined these below. [\/vc_column_text][divider line_type=”No Line”][vc_custom_heading text=”Identify a niche audience.” font_container=”tag:h3|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal”][vc_column_text]Short of cute puppy videos, it\u2019s difficult to be universally appealing. Consider what your event will offer attendees, and to whom this will be of most use. You need to be timely and relevant to your target audience, so use segmentation to grab the right invitees. (Suite users \u2013 head to the Mail House and use Target Query to segment your lists.) It\u2019s okay to have more than one target audience \u2013 for example, you might want to invite both students and CEOs, or international and local delegates. Just keep in mind that these different audiences might require different styles of communication.[\/vc_column_text][divider line_type=”No Line”][vc_custom_heading text=”Determine the right tone of voice.” font_container=”tag:h3|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal”][vc_column_text]Now that you have a target audience, give some thought to how the members of this group would like to be treated. Keep your tone and language choices appropriate, and think about the frequency of your communications. Over-communicating with your audience may irritate and alienate them, but don\u2019t swing too far in the other direction and under-sell. Find a happy medium and stick to it.[\/vc_column_text][divider line_type=”No Line”][vc_custom_heading text=”Identify the right communication channels” font_container=”tag:h3|text_align:left|color:%23434a54″ google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal”][vc_column_text]When and where are your target audience most reachable? Perhaps you\u2019ve identified that your contacts are most engaged via email during work commute hours. Or perhaps your audience prefers the visual approach on social media platforms such as Instagram. Knowing your audience will pave the way for deciding which marketing channels to focus on.[\/vc_column_text][divider line_type=”No Line”][vc_custom_heading text=”Draft up a communication journey to outline all touchpoints” font_container=”tag:h3|text_align:left” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal”][vc_column_text]Now that you know who you\u2019re reaching out to, and when and where, it\u2019s time to draft up a flow chart to represent a communication journey, or two.Why come up with an entire journey instead of simply sending out a marketing campaign or two?Journeys catch contacts with touch points when they most need it. If engagement is not nurtured consistently, it\u2019s likely potential registrants, attendees and customers will fall through the cracks of your marketing efforts.\u00a0Journeys also nurture engagement over time – as not everybody converts the first time they receive a campaign.[\/vc_column_text][divider line_type=”No Line”][vc_custom_heading text=”Powerful Event Management Software” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal”][divider line_type=”No Line”][vc_column_text]The benefits of running corporate events, whether you hold physical or virtual events are endless.\u00a052% of respondents\u00a0asked about the importance of events in their marketing strategy said that events drove\u00a0more results than other marketing channels.You can continue to reap the ROI of holding events without breaking social restrictions. Consider managing your corporate events virtually. Use our\u00a0Virtual Event Planning Guide\u00a0to help you and also\u00a0Download our handy virtual event planning checklist.Looking to make your next event more sustainable or want help with\u00a0corporate event management and marketing?Ask the experts at Swift Digital about how we can help automate the process of organising and marketing your corporate events (virtual or face-to-face). Call us on 03 9929 7001.[\/vc_column_text][divider line_type=”No Line”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”The Preferred Email, Events and SMS Automation Software For All Australian Government Departments” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal”][divider line_type=”No Line”][vc_column_text]Swift Digital\u2019s templates help you effortlessly create stunning emails and events communications using our drag-and-drop email and event builder.You can raise engagement with embedded images, videos, polls, article feedback, and emojis and schedule messages to send at the right time.Government departments’ unique marketing requirements are covered with Swift Digital, and full compliance with all anti-spam and privacy laws is guaranteed. Swift Digital is also ISO 27001 certified.Swift Digital is Australia\u2019s leader in marketing automation software and event management working with organisations like the NSW Government, ATO, and companies like Westpac Bank and Qantas.Find out why we\u2019re the Australian government department\u2019s number one choice for their professional communications and events.To find out how your business can get the best out of Swift Digital\u2019s platform,\u00a0contact our team\u00a0today.Don\u2019t forget to share this post![\/vc_column_text]   Share   Share   Share [\/vc_column][\/vc_row]"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Creating And Using An Event Marketing Plan Template","item":"https:\/\/swiftdigital.com.au\/event-marketing-plan-template\/#breadcrumbitem"}]}]