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Stakeholder Communication & Internal Communications for Government Departments and Agencies

Internal communication and stakeholder management platform for local, federal and state government organisations.

Local, state and federal government departments have been using Swift Digital’s marketing automation platforms for over 15 years to create professional employee communication and to integrate their stakeholder and internal communications.

Swift’s government offerings are reputable and robust, trusted by a variety of established governmental stakeholders, including Service NSW, the Australian Tax Office, the Australian FairWork Ombudsman and the Australian Department of Education. 

Trusted By

Government Swift Digital Clients

Sturdy, reliable and government accredited, Swift’s systems can also be used for purposes including event management, landing pages, surveys, SMS, automation and scoring.

Stakeholder Comms Plan Template

Stakeholder Communications Plan Template Swift Digital

When it comes to managing stakeholders, a Stakeholder Communication Plan is a must.

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Swift Digital is the Australian all-in-one stakeholder and internal communications platform that helps keep your employees and government stakeholders informed, connected and engaged.

Reach. Connect. Engage.

Whether you’re building sophisticated email campaigns, crafting regular monthly internal and external newsletters for local government stakeholders or planning a series of events, all the tools you need are at your fingertips with our stakeholder management platform. An all-in-one marketing automation platform with email marketing integration too.
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Regularly and seamlessly connect with your stakeholders


Increase enrolment rates from campaigns


Easily develop automated and engaging email campaigns


Keep employees & stakeholders up to date with newsletters


Connect using stunning custom-designed and branded templates


Free up time for other marketing activities

See How The Australian Government Uses Swift Digital To Manage Stakeholders

Government Agencies Swift Digital Clients

Australian Hosted Data


100% Australian Owned


Live Local Support


Certified Data Security


Custom Integration


Easy Reporting and Analytics

Australian Hosted

All data held within the Swift Digital platform is stored in Australian data centres. This makes the Swift Digital platform APP Compliant and supports State and Federal Government departments, and customers.

  • Safe and Secure

  • Australian Hosted

  • Enterprise Infrastructure

Loaded With Easy To Use Features

A communications solution and digital marketing platform that encompasses strong, simple and easy to use automation features across multiple communication channels.

  • Unlimited Training

  • Local Live Support

  • Easy Reporting and Analytics

Packed to the rafters with stakeholder management features

Government stakeholder engagement is amplified with a strong internal government communications strategy, whereby email and SMS content is tailored to the needs, behaviours and distinct characteristics of its recipients. Hence, at Swift Digital, we seek to give clients as much customisation and control as possible to break through to audiences and truly resonate with them with a message that is crafted for them. Some of Swift’s customisation options include;

  • Branded templates and custom designs, including images, video and text

  • Personalised integration with your chosen communications platform or CRM

  • Insightful and confidential reporting and analytics, including the option to A/B test various messaging and subject lines to decipher what copy is most powerful

  • Unlimited software training and local support for employees so that they can learn the best way to harness our system

  • Option to embed links in communications campaigns, including quick links to articles or “read more” links

  • Sharing functions for recipients, including forwarding to other emails or reposting on social media

  • Interactive polls and subscription forms to ascertain recipient sentiment or a certain behaviour of the chosen mail group

  • Google Maps integrations to simplify geographic messages

  • Segmentation functionality, including the option to restrict visibility by mail group, data or behaviour


Auto-generated list of article titles (with anchor links) in your newsletter.

Social media integration

Direct readers to your organisation's social media networks.

Forward functions

Readers may forward an entire email or individual article.


Easily embed YouTube videos directly within your newsletter.

Welcome emails

Automatically issue welcome emails when a designated mail group is joined.

Share functions

Readers may share an entire email or individual article on social networks.


Link to archives for readers to review past publications.

Google maps

Automatically add maps and set zoom levels based on an address.

Subscription forms

Capture new contacts and add them to your mailing lists.

Interactive polls

Gather instant feedback from your readers in an engaging way.

"Read more" links

Keep articles concise, then expand them to full length within the email.

Calendar lists

Create dynamic event calendar lists based on existing event data.

A/B Testing

Test subject lines and automatically publish the best performing version.

Rules and dynamic content

Set rules on content blocks to restrict visibility by: mail group, data or behaviour.

Stakeholder Management Best Practices

  • Personalise communications and segment your audience

  • Use more eye-catching templates using images, video, maps, etc.

  • Create more-engaging copy

  • Optimise subject lines

  • Build sophisticated drip campaigns based on action (or inaction)

  • Connect easily with your preferred social media channels

  • Enhance use of links

  • Keep a regular schedule for newsletters

  • Automate more emails to save time

  • Optimise email display on mobile as well as desktop

  • Run more A/B tests to see what’s working best – and what’s not


Engage morewithout more time & effort

Our stakeholder management platform is for the Australian government and other government agencies and is designed to help you communicate and manage your stakeholders more effectively.

Set and forget!

Time and resources are valuable in a governmental organisation, and systems that alleviate manual tasks provide invaluable assistance to the production and efficiency of these organisations and their employees. This is why, at Swift, automation is at the forefront of our product offering. The automation features of Swift Digital allow your internal communication in government to be quick, consistent and seamless – meaning that you can spend more time tackling important tasks. These features include;

  • Date triggers, whereby your government stakeholder engagement strategy will self-deploy according to a preset time and date. For example, our system will send an automatic welcome email or SMS to all new mail groups joined

  • Behavioural triggers, which will send automatic communications based on a user’s behaviour and data patterns. For example, if an email is unopened by one of your government stakeholders, a follow-up text with the same message will be sent to them to ensure they receive the message

  • Personalised user journeys, including the option to build triggers for SMS and email campaigns according to any variable, assigning data conditions that will set triggers off, and the option to run, pause, edit or clone a campaign journey at any time

Date Triggers

Send automated emails and SMS messages based on dates

Seven days after registering

Send “Welcome” email

Behavioural Triggers

Send automated emails and SMS messages based on behaviour

If “Welcome” email is unopened

Send “Welcome” SMS

Build User Journeys

Build user journeys with unlimited paths, actions, and milestones

  • Build unlimited paths with various triggers to send email and SMS campaigns.
  • Set triggers to occur at any variable, from immediately to hundreds of days later.
  • Assign data conditions to triggers that must be met for campaigns to be sent.
  • Run, pause, edit, and clone campaign journeys at any time.

Not just an email marketing system, Swift Digital is an integrated stakeholder engagement platform.

Swift Digital’s communications systems can be applied far beyond the context of internal communication in government departments and can be integrated just as seamlessly with your chosen CRM to execute the perfect email marketing campaign. Our products are tried, tested and relied on by local, state and federal governments and, as such, are the premium system for communications campaigns in any other context. At Swift, we also provide comprehensive tools for…

Learn more: Email Marketing

Event Management

Maximise attendance and engagement at your upcoming event with a curated, end-to-end communications campaign, including an aesthetically pleasing email or SMS, the option to embed RSVP or registration forms in this email and the ability to send automated replies based on the user’s behaviour or response to the event invite. Swift Digital has a long reputation of successful execution of event communications, as we’ve helped create over 126,000 events, provided more than 2 million event registrations and processed over 372,000 event payments. Our personalisation options for event management communications include;

  • Event statuses of recipients, including registered, declined, paid, unpaid, cancelled and declined

  • SMS communications, such as reminders, venue change alerts and other notifications

  • Guest functionalities, including allowing guests to invite others, buy multiple tickets and ticket types, setting a guest limit or creating a waitlist once that limit has been reached

  • Assigning discount codes or the option to accept donations

  • Payment gateway integrations for paid events

  • Exclusive event invitations, whereby only those invited are allowed to attend

Landing Pages

Swift’s email automation capabilities can be applied to landing pages as well, meaning that you can capture unique and high-quality leads, feedback or other user information for your organisation. With our well-trusted and robust software capabilities, we’ve helped create 23,000 pages, which have generated 5.6 million page visits and 324,000 leads for our clients. Find and capture your exact target audience with the following features:

  • Event statuses of recipients, including registered, declined, paid, unpaid, cancelled and declined

  • SMS communications, such as reminders, venue change alerts and other notifications

  • Guest functionalities, including allowing guests to invite others, buy multiple tickets and ticket types, setting a guest limit or creating a waitlist once that limit has been reached

  • Assigning discount codes or the option to accept donations

  • Payment gateway integrations for paid events

  • Exclusive event invitations, whereby only those invited are allowed to attend


Create personalised surveys for your target audience, simple or complex, that will provide you with exactly the answers and information that you need. Our comprehensive survey features and functionalities include:

  • 15 question types that can be used in any combination with any criteria

  • Automated functionalities, including trigger emails to respondents upon completion, opening and closing dates for responses and insightful reporting that can be delivered to you in a HTML or PDF format - complete with graphs and charts and the ability to export to Excel

  • Design personalisation, including branded templates, links to dedicated landing pages and the ability to create custom branded URLs for sharing the survey via email, social media or online

  • Flexibility for users that make the survey completion process seamless, such as the option to submit responses anonymously, signatory boxes for compliance and permission, and the ability to save survey progress and return to complete it later.

Mobile and SMS

Use Swift’s powerful automation technologies and SMS marketing software to send customised texts to chosen audiences, monitor their replies and build out automated responses – making your SMS campaign as smooth, easy and reliable as possible. Having built out over 320,000 SMS campaigns that drove over 700,000 responses, we have a proven track record of delivering results and easy execution for our customers. Our SMS functionalities include;

  • Various delivery options, including two-way message delivery which allows recipients to reply directly to you, and one-way message delivery if you don’t wish to receive responses

  • Texts with a branded sender name and dedicated number, so that your company name appears consistently in users’ phones rather than an anonymous number

  • ersonalised fields for users to respond to, ensuring that you extract exactly the information that you need


Customise every one of your user’s journeys with Swift Digital’s expansive automation capabilities. Our Campaign Builder allows you to assign automatic communications according to a myriad of data variables, including date, time and user behaviour (e.g. opens, clicks, inactivity, etc.). Moreover, our Trigger Module grants you the ability to schedule one-off emails when a certain behaviour or date/time threshold is met – such as birthdays, anniversaries, memberships or renewals. Finally, our Event Automation allows you to alleviate all time-consuming, manual tasks in the leadup to your event as you can schedule and personalise communications such as invites, follow-ups, SMS reminders and more.

Engagement Scoring

Find out which of your target audience is engaged and which aren’t using data from all channels – including landing pages, email campaigns, SMS campaigns, surveys and events – with Swift’s premium engagement scoring software. Using this data, curate your communications strategy to the exact needs, preferences and overall engagement of each individual user.

Frequently Asked Questions About Swift Digital's Government Stakeholder Engagement Software

What is a government stakeholder?

There are two main types of government stakeholders, elected representatives (Internal) and non-elected officials (External).

Elected Government Stakeholders
Elected government officials include members of parliament, local government councillors, Mayors and State Premiers. Elected officials typically have responsibility for broader policy directions and can be necessary for controversial projects, that require changes in the business environment or public support. 

Non-elected officials (External)
For smaller projects, you will mostly need to engage with non-elected officials who implement the elected official’s policy agenda into the day-to-day operations of the government. Non-elected government officials, health authorities, police, planning and border control.

See more on government stakeholders and the best way to identify and engage with them.

Why is stakeholder engagement important in government?

Stakeholder engagement in government is essential to ensure relationships are built and maintained with key stakeholders.

What are some of the challenges of engaging with government stakeholders?

One of the biggest challenges of engaging with government stakeholders is ensuring all stakeholders have an equal opportunity to participate. This can be difficult, mainly because there are many stakeholders with diverse interests. It rings true, especially when needing to consider internal and external stakeholders as the government does. 

Another challenge is ensuring that stakeholder feedback is actually considered and incorporated into government decision-making.

What is a government stakeholder matrix?

A government stakeholder matrix is an excellent planning and management tool for interactions with government stakeholders. The government stakeholder strategy matrix is intended to be more actionable, offering a guide to stakeholder analysis and engagement processes for employees and a roadmap to inform stakeholders of their role in the bigger picture. The stakeholder matrix should be ideally across 12 months and broken into quarters, identifying actions for each quarter to create and build government engagements. Find out how to create a government stakeholder matrix.

How do you create a government engagement strategy?

A government engagement strategy is similar to a generic communications and engagement strategy, except that it usually takes a 12-month view and is broken down into quarters.

What's next?

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