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Stakeholder Communication & Internal Communications

Australian Local Government

Internal communication and stakeholder management platform for local councils, regional councils, local government, municipalities and shires.

Internal Communications and Stakeholder Comms is easier with Swift Digital.

Local governments and councils have been using Swift Digital for over 15 years to create professional employee communication and to integrate their stakeholder and internal communications.

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Local Government clients Swift Digital

Stakeholder Comms Plan Template

When it comes to managing stakeholders, a Stakeholder Communication Plan is a must.

Download yours today!

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Swift Digital is the Australian all-in-one stakeholder and internal communications platform that helps keep your employees and local government stakeholders informed, connected and engaged.

Reach. Connect. Engage.

Whether you’re building sophisticated drip campaigns, planning a series of events, or crafting regular monthly newsletters, all the automation tools you need are at your fingertips with the Swift Digital platform.
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Engage

Regularly and seamlessly connect with your stakeholders

Performance

Increase enrolment rates from campaigns

Automate

Easily develop automated and engaging email campaigns

Nurture

Keep employees & stakeholders up to date with newsletters

Branded

Connect using stunning custom-designed and branded templates

Efficiency

Free up time for other marketing activities

See How Local Government Uses Swift Digital

Local Government Swift Digital Templates
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Australian Hosted Data

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100% Australian Owned

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Live Local Support

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Certified Data Security

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Custom Integration

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Easy Reporting and Analytics

Australian Hosted

All data held within the Swift Digital local government communications platform is stored in Australian data centres. This makes the Swift Digital platform APP Compliant and supports State and Federal Government customers.

  • Safe and Secure

  • Australian Hosted

  • Enterprise Infrastructure

Loaded With Easy To Use Features

A communications solution that encompasses strong, simple and easy to use automation features across multiple local government communication channels.

  • Unlimited Training

  • Local Live Support

  • Easy Reporting and Analytics

Packed to the rafters with government stakeholder management features

Quicklinks

Auto-generated list of article titles (with anchor links) in your newsletter.

Social media integration

Direct readers to your organisation's social media networks.

Forward functions

Readers may forward an entire email or individual article.

Videos

Easily embed YouTube videos directly within your newsletter.

Welcome emails

Automatically issue welcome emails when a designated mail group is joined.

Share functions

Readers may share an entire email or individual article on social networks.

Archives

Link to archives for readers to review past publications.

Google maps

Automatically add maps and set zoom levels based on an address.

Subscription forms

Capture new contacts and add them to your mailing lists.

Interactive polls

Gather instant feedback from your readers in an engaging way.

"Read more" links

Keep articles concise, then expand them to full length within the email.

Calendar lists

Create dynamic event calendar lists based on existing event data.

A/B Testing

Test subject lines and automatically publish the best performing version.

Rules and dynamic content

Set rules on content blocks to restrict visibility by: mail group, data or behaviour.

Government Stakeholder Management Best Practices

  • Personalise communications and segment your audience

  • Use more eye-catching templates using images, video, maps, etc.

  • Create more-engaging copy

  • Optimise subject lines

  • Build sophisticated drip campaigns based on action (or inaction)

  • Connect easily with your preferred social media channels

  • Enhance use of links

  • Keep a regular schedule for newsletters

  • Automate more emails to save time

  • Optimise email display on mobile as well as desktop

  • Run more A/B tests to see what’s working best – and what’s not

Automation

Engage more – without more time & effort

Our stakeholder management platform is designed for the Australian government and other government agencies and is optimised to help you manage your communication in local government more effectively.

Set and forget!

By automating campaigns, email programs, and SMS campaigns, you get your messages out there to the right people consistently, with the desired impact, and without eating into your time.

Date Triggers

Set automated emails and SMS messages based on date

Seven days after registering

Send “Welcome” email

Behavioural Triggers

Send automated emails and SMS messages based on behaviour

If “Welcome” email is unopened

Send “Welcome” SMS

Build User Journeys

Build user journeys with unlimited paths, actions, and milestones

  • Build unlimited paths with various triggers to send email and SMS campaigns.
  • Set triggers to occur at any variable, from immediately to hundreds of days later.
  • Assign data conditions to triggers that must be met for campaigns to be sent.
  • Run, pause, edit, and clone campaign journeys at any time.

Not just an email marketing system – an integrated local government stakeholder engagement platform

We also provide comprehensive tools for: event management, landing pages, surveys, SMS, automation, engagement scoring, and more.

These tools all integrate seamlessly with your CRM software.

Your local government communications plans and marketing campaigns can be handled from one central, secure hub, managed by data servers right here in Australia!

If necessary, this will be covered in our initial discussion – and each tool can be included in your demo.

Learn more: Email Marketing

Event Management

From invite to check-in, you’ll have a beautifully branded and seamless event registration process.

Landing Pages

Build web pages like you build emails. Create forms to capture leads and contacts.

Surveys

Create simple or complex surveys using over a dozen question types and branching logic.

Mobile and SMS

Send personalised messages to your contacts and monitor replies.

Automation

Create user journeys and assign actions to occur based on milestones, dates, and behaviours.

Engagement Scoring

See who’s engaged and who’s not and target campaigns accordingly.

Frequently Asked Questions About Swift Digital's Local Government Stakeholder Communication & Internal Communications

What makes Swift Digital the best choice for local governments?

Data security is a top priority for local government communication strategies, and Swift Digital is committed to providing the highest level of enterprise security. Unlike many other platforms, Swift Digital stores data within Australia, which ensures that data is protected under Australian laws and regulations. It is also important to note that Swift Digital is government accredited, meaning that the platform has undergone rigorous testing and certification to ensure that it meets the high standards set by the Australian government.

 

Swift Digital also has a long track record of being used by local governments and affiliated organisations, demonstrating the platform’s reliability and effectiveness in meeting the unique needs of local governments. Many organisations have successfully used Swift Digital to communicate with their stakeholders in local government and other constituents, manage events, and conduct surveys.

What sort of stakeholder management features are able to be utilised by local governments?

Swift Digital offers a comprehensive suite of tools and features specifically designed for implementing local government communications strategies, including:

 

  • Dynamic calendar lists based on existing event data ensuring that stakeholders are always up-to-date with the latest information about events and can easily find the information they need.
  • Rules and dynamic content. With this feature, local governments can set rules on content blocks to restrict visibility by mail group, data, or behaviour. This allows local governments to tailor their communications to specific groups of stakeholders and ensures that sensitive information is only visible to those who need to see it.
  • Sharing functions that provide readers with the ability to share an entire email or individual article on social networks, making it easy for stakeholders to share important information with their networks while also maximising local government stakeholder engagement.
  • Automatic issuance of welcome emails when a designated mail group is joined, ensuring that new stakeholders receive a warm welcome and have access to the information they need to get started.
  • Archive tools which provide readers with a link to access and review post publications, enabling stakeholders to access important information from previous communications.

Who are some local government clients of Swift Digital?

As an Australian owned and based company, Swift Digital has a long-standing history of working with a diverse range of clients, including local government bodies across the country. Some of the local government clients that Swift Digital has worked with include the Sunshine Coast Council, Hobsons Bay City Council, and the City of Port Phillip. In addition to local government clients, Swift Digital has also worked with state governments such as the NSW government department of Trade & Investment, Customer Service NSW, and the Tasmanian Government of Premier and Cabinet.

To find out more about the quality of service and effectiveness that Swift Digital’s clients have experienced with our local government communications platform, read our testimonials here.

What sort of tools does the Swift Digital Platform Offer?

Swift Digital Platform offers a wide range of versatile, easy-to-use and highly customisable tools to meet the specific needs of different organisations. Some of the key tools offered by Swift Digital Platform are: 

  • Government Internal Communications: Swift Digital Platform provides a range of internal communications tools to help organisations keep their employees informed and engaged. These tools include internal newsletters SMS and internal surveys. ,Government Marketing Automation: With Swift Digital Platform’s marketing automation tools, organisations can streamline their marketing efforts and improve the effectiveness of their campaigns. These tools include lead scoring, drip campaigns, and personalised content to help organisations reach their target audience more effectively.
  • Event Management: Swift Digital Platform’s government event software and management tools make it easy for organisations to plan, manage, and promote events. These tools include event registration, ticketing, reminders, and post-event surveys to help organisations get the most out of their events.
  • Email Marketing: Swift Digital Platform’s email marketing tools provide local governments with the ability to design and send responsive emails. These tools include email templates, A/B testing, and real-time analytics to help organisations measure the success of their campaigns.
  • SMS: Swift Digital Platform’s SMS tools enable organisations to send personalised text messages to their audience. These tools include SMS templates, personalisation options, and real-time analytics to help local government organisations optimise their SMS campaigns.
  • Surveys: Swift Digital Platform’s survey tools enable organisations to design and send custom surveys to their audience. These tools include a range of question types, skip logic, and reporting options to help organisations get the feedback they need to make informed decisions.

Where Can I Learn More?

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What's next?

1. Click ‘Request a Demo’
2. Fill out the form to submit a request
3. We’ll be in touch to help

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