A complete solution for
fitness centre bookings

Booking System Calendar

Reopening fitness centres after the COVID-19 lockdown was no easy task…

Coming out of COVID-19 lockdowns, the City of Greater Geelong needed a fast solution to capture bookings for fitness centre sessions and guest check-in. By utilising Swift Digital’s marketing automation platform, appointment booking system, and event check-in app, we were able to build a complete solution and meet the client’s quick turn-around requirement. Read on to find out exactly how we achieved this for the City of Greater Geelong.

The end result:

A customised appointment booking and check-in system for five council fitness centres in less than 12 days.


Days from sign-off to live


Page visits in the first two weeks


Bookings in the first two weeks


Check-ins in the first two weeks

The full potential of Swift Digital’s marketing automation platform.

The platform modules and tools used by the City of Greater Geelong to facilitate their fitness centre bookings.

Event Module

The Event Module was used to set up sessions, capacities, and frequencies. Bookings were then captured and managed here as well.

Booking System

A custom Booking System was developed allowing users to view and book available sessions by centre, date, and exercise type.

Event Check-in App

Each fitness centre used the Event Check-in App on Apple iPads to search bookings and mark/scan attendance on the day.

Email Module

The Email Module was used to send booking reminders, confirmations (with ‘Add to calendar’ feature), and other important messages.

Landing Page Module

The Landing Page Module was used to create a promotional web page which referred users to each centre’s booking system.

SMS Module

The SMS Module was used to send reminders one day prior to bookings; providing a cancellation option, and resulting in reduced no-show rates.

How does it all work?

Scroll on to see how the platform modules and tools all seamlessly come together.


Powered by the Landing Page Module

Landing Page
Landing Page Centre


Powered by the Event Module and Booking System add-on


Powered by the Email Module

Booking System Confirmation


Powered by the SMS Module


Powered by the Event Check-in App