A complete solution for
fitness centre bookings
Coming out of COVID-19 lockdowns, the City of Greater Geelong needed a fast solution to capture bookings for fitness centre sessions and guest check-in. By utilising Swift Digital’s marketing automation platform, appointment booking system, and event check-in app, we were able to build a complete solution and meet the client’s quick turn-around requirement. Read on to find out exactly how we achieved this for the City of Greater Geelong.
The end result:
A customised appointment booking and check-in system for five council fitness centres in less than 12 days.
12
Days from sign-off to live
32,067
Page visits in the first two weeks
19,642
Bookings in the first two weeks
13,879
Check-ins in the first two weeks
The full potential of Swift Digital’s marketing automation platform.
The platform modules and tools used by the City of Greater Geelong to facilitate their fitness centre bookings.
Event Module
The Event Module was used to set up sessions, capacities, and frequencies. Bookings were then captured and managed here as well.
Booking System
A custom Booking System was developed allowing users to view and book available sessions by centre, date, and exercise type.
Event Check-in App
Each fitness centre used the Event Check-in App on Apple iPads to search bookings and mark/scan attendance on the day.
Email Module
The Email Module was used to send booking reminders, confirmations (with ‘Add to calendar’ feature), and other important messages.
Landing Page Module
The Landing Page Module was used to create a promotional web page which referred users to each centre’s booking system.
SMS Module
The SMS Module was used to send reminders one day prior to bookings; providing a cancellation option, and resulting in reduced no-show rates.
How does it all work?
Scroll on to see how the platform modules and tools all seamlessly come together.
Start
Powered by the Landing Page Module
Confirmation
Powered by the Email Module
Reminder
Powered by the SMS Module
