Note: Installation of a Custom Return Path involves an implementation fee. If you are not sure whether it was covered in your setup costs, please check with your Swift Digital contact.
In much the same way that an envelope delivers physical mail, email is also delivered inside a ‘digital envelope’ called a “header”. The header contains information about the sender/origin and recipient/destination.
For example:
From: jane@mycompany.com.au
To: harry@somecompany.com.au
Replies: marketing@mycompany.com.au
Returns: bounces@mycompany.com.au
The “To” address is the recipient, and the “From” address is the sender. The “Replies” address is frequently the same as the “From” address but need not be. And, as you can probably guess, the “Returns” (or return path) is where undeliverable emails are returned (these are also called ‘bounces’).
Some mail servers check an email’s header information to verify that the return path of an email uses the same domain as the from address. Swift Digital (like most email services) uses its own return path domain to receive returned emails and provide you with statistics on bounces. However, this means that the from address domain will be your own, whereas the return path domain will be Swift Digital’s.
Your account’s default return path will take the form of: emailid@bouncer.swiftdigital.com.au
It is possible to create a custom return path to ensure it uses the same domain that you send mail from. This can potentially lower the likelihood that your email will be marked as spam.
The configuration of a custom return path includes a mail redirect so that we can still receive bounces and provide you with accurate statistics.
To set up a custom return path, follow these instructions:
- Create a Custom Return Path for your Sending Domain(s)
Create a Custom Return Path subdomain for each Sending Domain that you use. For example, if your sending domain is @mail.mycompany.com.au you may wish to use bounce.mail.mycompany.com.au. Set the MX record of your Custom Return Path to point to:bouncer.swiftdigital.com.au
- Notify Swift Digital of your configured Custom Return Path
Let us know once the Custom Return Path has been created and pointed to us.
- Custom Return Path assignment
We will update your account to reflect your new Custom Return Path.