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Australian SMS Marketing & Automation Software

Campaigns Created
Messages Sent
Responses Received

Packed to the rafters with SMS software marketing features

Branded sender name

Messages appear from your organisation name rather than an anonymous number.

Dedicated numbers

Register a dedicated number so that all messages arrive from the same number.

One-way message delivery

Send branded, one-way messages that do not provide the recipient an option to reply.

Two-way message delivery

Send two-way messages that allow recipients to directly reply to you.

Automated STOP/opt out

The system automatically unsubscribes STOP replies to keep you legally compliant.

Top-tier mobile gateway

We use a first-class mobile gateway to ensure timely delivery of your messages.

Personalisation options

Include personalisation fields directly within the SMS software.

Built-in event function

Create and send SMS messages directly from your SMS software.

Powerful SMS software automation tools

Use SMS platform automation tools in our Campaign Builder to trigger events based on SMS activity. For example, set up a trigger in your SMS marketing software that sends an email with a document download to those who replied to your SMS campaign with their interest.

Additionally, you can pre-schedule any campaign to be sent to a group of contacts. Want to arrange an SMS reminder to be sent to event registrants the night before an event? You can schedule it in the digital marketing platform to go weeks in advance, no need to rush around the night before, trying to get your message out. SMS marketing automation to the rescue!

Event Reminders

Automatically remind registrants to attend an upcoming event.

Renewal Notifications

Use the SMS software to automatically notify contacts of upcoming renewal dates.

SMS Software

Use SMS Software to create and personalise SMS messages

Create unlimited SMS campaigns in your SMS marketing software and schedule messages to be sent to your contacts using our SMS software. From event reminders to marketing campaigns, renewal notifications, membership alerts or any other message.

Connect with your SMS recipients by using the SMS software to add personalisation to your SMS campaigns. Insert first names, member numbers, case numbers, or any other data field.

Send branded one-way, or two-way messages

You have the choice of sending one-way or two-way SMS campaigns. One-way campaigns allow you to specify the sender name as your organisation name (rather than a random mobile number) but do not allow replies. Two-way campaigns allow recipients to reply to your messages, however, messages are sent from a random SMS number.

If you would like to send branded, two-way SMS messages, we can take care of setting up a dedicated mobile number that’s yours–and only yours–to use with your campaigns in our SMS marketing software.

SMS has a Whopping 98% Open Rate!


Sent: 50

Replies: 18

Received: 38

Opt-outs: 2

Failed: 12

An SMS platform that analyses real-time delivery reports and SMS replies

View reports in your SMS marketing campaign software that shows which numbers successfully received and those that failed to receive SMS messages. If you used two-way messaging, you can see replies to your SMS campaigns directly within the SMS software. Automated opt-out functionality means there is no manual processing required to unsubscribe mobile numbers from receiving future communications from your SMS marketing campaign software.

Combine SMS software with your email platform for immediate results

Increase your engagement levels

Run an SMS campaign alongside your email campaign and see your customer engagement levels rise.

Automate to save time and reduce manual work

Save time for other tasks by automating your SMS and email using the one software.

Increase conversion rates

SMS marketing software has some of the best conversion rates of any direct engagement tool.

7 Reasons Why SMS Software Works

Everybody has a phone

It’s Instant

Excellent Open Rates (98% Open Rate)

High ROI


Can send in bulk

Direct and to the point

Multiple integration options

SMS Marketing Software Frequently Asked Questions

What are the benefits of using an SMS marketing platform?

There are numerous benefits to using an SMS marketing software, including;

  1. High reach – SMS software has a very high open rate, with over 90% of text messages being read within three minutes of being received.
  2. Cost-effective – SMS software is a relatively cost-effective way to reach a large audience.
  3. Targeted – You can segment your customer list and send targeted SMS messages to specific groups of people.
  4. Measurable – You can track the performance of your SMS marketing campaigns and measure their impact on your business.
  5. Personal – SMS marketing software is a personal and direct way to communicate with your customers.

What are some tips for successful SMS marketing?

Here are some tips for successful SMS marketing:

  1. Get permission – Always get permission from your customers before sending them SMS messages.
  2. Keep your messages short and to the point – People have short attention spans, so make sure your SMS messages are brief and to the point.
  3. Use a clear call to action – Tell your customers what you want them to do after reading your SMS message.
  4. Track your results – Track the performance of your SMS marketing campaigns and make adjustments as needed.

What is SMS marketing automation?

SMS marketing automation uses SMS marketing software and SMS tools to streamline and optimise SMS (Short Message Service) marketing campaigns. SMS marketing involves sending text messages to a target audience to communicate in times of emergency, promote products and services, or engage customers. 

SMS marketing automation in this context helps businesses and marketers save time, enhance efficiency, and deliver more personalised and timely messages to their audience. Some SMS marketing platforms even offer bulk SMS  marketing solutions.

Why should I Use SMS automation for marketing?

You should look into bulk SMS marketing solutions as part of your overall marketing strategy because;

  1. SMS automation enables real-time communication with customers, allowing you to send timely notifications, reminders, or updates about your products or services. 
  2. The SMS open rate in Australia is 94%, and 78% read every SMS. In 2020, there were 32.89 million mobile connections in Australia, equivalent to 130% of the population. (Source: Datareportal). 
  3. 96% of Australians use their mobile phone to send messages. 
  4. Many SMS automation platforms integrate with other marketing tools and systems, allowing for seamless data exchange and campaign coordination across multiple channels. 

In Swift Digital’s case, SMS automation is part of the All-in-One marketing automation platform. Swift Digital are also Government accredited, meaning we can work with Government organisations on their SMS strategy. 

What are the best practices for SMS automation marketing?

Best practices for SMS marketing automation include;

  1. Personalising messages using a first name tag for bulk SMS marketing
  2. Keeping SMS messages short and precise (ideally under 160 characters), including a clear call-to-action (CTA)
  3. Send SMS messages from your SMS platform at appropriate times and respect opt-out requests promptly. 
  4. Best SMS marketing automation practices are not to include URLs in your outreach — this is for security reasons due to the increase in cybercrime. 

With Swift Digital, you can also use SMS marketing as part of your wider event management software.

Recent SMS Software & Marketing Related Articles

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22 November 2022 in Mobile and SMS

24 Must-Know SMS Marketing Statistics For 2023 [Free SMS Campaign Checklist]

6 | Minute ReadThis post takes a look at some key SMS marketing statistics. Even though SMS is older technology, it remains relevant and should form part of your marketing toolkit.  If you reach out your arm right now, you can probably touch your smartphone.  Mobile technology connects you with…
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17 March 2021 in Mobile and SMS

5 SMS Marketing Case Studies: Text Messages That Delivered ROI

6| Minute Read SMS marketing can be used for promotional, communicative, and transactional purposes. When utilized properly, SMS is a highly effective marketing channel, often with a text message open rate as high as 98%. SMS campaigns make an excellent supplement to email for when messaging needs to be: Timely…
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2 September 2020 in Mobile and SMS

Bulk SMS Marketing Tips: How to Plan and Compose an SMS Campaign [Free SMS Checklist]

6 | Minute Read Bulk SMS marketing is a digital channel which enables mass communication allowing marketers to reach out to their customers directly to their mobile device. A text message is crafted in an SMS software and is sent out to a database of mobile numbers. Some of the…
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