Integrated Online Survey Tool

An online survey platform is a tool that can be used to build and create surveys and collect answers and data electronically from a target audience or segment. The surveys include a range of questions such as ranking, multiple choice, text, radio, open-ended and more. A good digital marketing platform will include this tool in its wider marketing and communications platform. 

There are numerous benefits to using online survey software, including:

Cost Effective – There’s a very low set-up cost, but you can obtain incredible reach. As survey software handles every step of the process for you, there’s no need to spend excessive time or resources or outsource to an expensive market research company.

Secure Data – Survey data is captured in an online survey platform. Pick an online survey tool that keeps data secure in Australia and is ISO 27001 certified. 

Speed and Convenience – Collecting results and conducting analysis is also much quicker with an online survey platform. You can start to analyse the results of your surveys automatically in real-time as they come in, rather than waiting to collate all the information at the end.

Honesty and Accuracy  – Unlike telephone or face-to-face surveys, you can make your online surveys anonymous so users are more inclined to answer honestly.

In this way, surveys are a great tool to help you tailor your products and services based on real responses and genuine feedback.

Australian data – The online survey platform should hold the survey data in Australia and have a high level of data security protection to protect you and your respondents. Your online survey platform should be ISO 27001 certified. 

Branded survey templates – Ability to customise and add your branding to your survey 

Variety of question types – The survey software should offer a variety of question types, such as multiple choice, open-ended

Removal of company logo – Ability to remove or not have the survey company’s logo all over your survey!

Integration Options – Ability to sync your data and integrate your online survey tool with your CRM. See Swift Digital’s integration options.

Reporting features – The survey software should generate comprehensive reports that you can use to analyse your survey results.

Swift Digital is Australian-owned, government accredited and ISO 27001 certified. Swift Digital’s security combines the strength of the world’s most credible data centre, the proven efficacy of superior survey software and a watchful security team to protect our clients’ vital information.

So, if you want to collect feedback from a group of people, you create a survey, of course! We at Swift Digital can help you with your survey creation and publishing and guarantee that your data and survey responses will remain in Australia. You can.

To improve your survey response rates, you could use an online survey tool that also combines email and communication functionality so you can follow up your online survey with reminders and incentives and also to build brand trust.

• Improve Stakeholder Communication – Personalise messages, explain benefits, and use multiple channels like email and SMS.

• Make It Easy – Keep it short, use a mobile-friendly survey platform, and include a save-for-later option.

• Time It Right – Send at optimal times and follow up using email and SMS on your email marketing platform.

• Offer Incentives – If possible, provide gift cards, discounts, or prize draws for filling in your online survey.

• Build Trust – Use a recognisable sender platform, the best survey platforms will hold data in Australia and allow you to send from a trusted email domain.

A good online survey response rate depends on the audience, topic, publishing tpye and method:

• Internal surveys (employees, existing customers): 30–60%

• External surveys (general public, cold outreach): 5–20%

• Email surveys: 10–15% (higher if well-targeted)

• In-person or phone surveys: 40–80%

Avoid these types of survey questions to improve response rates and data quality:

1. Leading Questions – “Don’t you think our product is amazing?” (Biases responses)

2. Double-Barrelled Questions – “How satisfied are you with our service and pricing?” (Confusing)

3. Overly Complex Questions – “On a scale of 1–10, how would you rate the efficiency of our streamlined operational processes?” (Too wordy)

4. Too Many Open-Ended Questions – These take effort and reduce completion rates.

5. Overly Personal or Sensitive Questions – Unless necessary, avoid topics that make respondents uncomfortable.

To ensure your survey complies with data privacy regulations follow these steps:

1. Clearly Explain Data Collection

• State what data you’re collecting and why, and inform that it is held within a secure environment with Australian data sovereignty.

• Specify how responses will be used (e.g., research, service improvement).

2. Obtain Explicit Consent

• Include a clear opt-in checkbox before collecting personal data.

• Allow users to withdraw consent easily.

3. Limit Data Collection

• Only ask for necessary information and store it in an online survey tool that secures data.

• Avoid collecting sensitive personal data unless essential.

4. Secure Data Properly

• Use encrypted storage and limit access.

• Anonymise responses where possible.

5. Provide a Privacy Policy

• Link to a detailed privacy statement at the start of the survey.

• Inform respondents how they can request data deletion.