[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/swiftdigital.com.au\/tips-excellent-event-microsites\/#Article","mainEntityOfPage":"https:\/\/swiftdigital.com.au\/tips-excellent-event-microsites\/","headline":"6 Tips for Excellent Event Microsites","name":"6 Tips for Excellent Event Microsites","description":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”] 4 | Minute Read [vc_column_text]Many people implement event...","datePublished":"2017-07-20","dateModified":"2023-12-19","author":{"@type":"Person","@id":"https:\/\/swiftdigital.com.au\/author\/sw1ft\/#Person","name":"Swift Digital","url":"https:\/\/swiftdigital.com.au\/author\/sw1ft\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d798749f30425bff04d5ff357ac6dba94e073a4a8083725dfb894f9d04f4c5ee?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d798749f30425bff04d5ff357ac6dba94e073a4a8083725dfb894f9d04f4c5ee?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Swift Digital","logo":{"@type":"ImageObject","@id":"https:\/\/swiftdigital.com.au\/wp-content\/uploads\/2023\/05\/logo.png","url":"https:\/\/swiftdigital.com.au\/wp-content\/uploads\/2023\/05\/logo.png","width":300,"height":302}},"image":{"@type":"ImageObject","@id":"https:\/\/swiftdigital.com.au\/wp-content\/uploads\/2017\/07\/patrick-tomasso-QMDap1TAu0g-unsplash.jpg","url":"https:\/\/swiftdigital.com.au\/wp-content\/uploads\/2017\/07\/patrick-tomasso-QMDap1TAu0g-unsplash.jpg","height":1500,"width":2000},"url":"https:\/\/swiftdigital.com.au\/tips-excellent-event-microsites\/","about":["Event Management"],"wordCount":944,"articleBody":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”]   4 | Minute Read [vc_column_text]Many people implement event microsites as a simple way of streamlining the event information and registration process.Promotions are a vital but often under-utilised element of a successful event. Event coordination and planning is an exercise in multitasking, and digital promotion strategies can fall by the wayside in the tumult of organising and running first-class events. Effective digital promotion strategies can ensure you meet your registration and attendance targets.In this blog, we find out more about event microsites and their benefits, and 7 things you should consider to ensure you\u2019re getting the most out of yours.[\/vc_column_text][divider line_type=”No Line”][vc_custom_heading text=”What are Event Microsites?” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal”][divider line_type=”No Line”][vc_column_text]An event microsite is simply a webpage separate from your company site. It can function as the landing page for your specific event or event calendar. Event Microsites have an advantage over a full-service company website in that they have a single specific focus.Although possible, creating a microsite just to improve your SEO is not usually recommended for a number of reasons.Duplicate ContentBrand SegmentationLink dilutionAn overall waste of resources![\/vc_column_text][divider line_type=”No Line”][vc_custom_heading text=”6 Tips For an Effective Event Microsite Strategy:” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal”][divider line_type=”No Line”] Consider setting up a subdomain or owning a domain address for your landing page.Consider your site\u2019s SEO, as it will improve your chances of expanding your registrant demographic.Plan the long term shelf life of your microsite by ensuring that it is regularly updated with event information and relevant material\/resources.In fact, why not run your microsite full time? It can be one easy access point that both new and loyal registrants can check up on whatever events you\u2019re running or plan to run.Combine branding with the main company, design a logo for your event\/s which is in line with your overall company branding. Design for replicable success, with templates that can be used across a number of events.Running a plethora of events? Try embedding an event calendar which potential registrants can filter down in a search to find the events most relevant or local to them. [divider line_type=”No Line”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”The Preferred Email, Events and SMS Automation Software For All Australian Government Departments” google_fonts=”font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal”][divider line_type=”No Line”][vc_column_text]Swift Digital\u2019s templates help you effortlessly create stunning emails and events communications using our drag-and-drop email and event builder.You can raise engagement with embedded images, videos, polls, article feedback, and emojis and schedule messages to send at the right time.Government departments’ unique marketing requirements are covered with Swift Digital, and full compliance with all anti-spam and privacy laws is guaranteed. Swift Digital is also ISO 27001 certified.Swift Digital is Australia\u2019s leader in marketing automation software and event management working with organisations like the NSW Government, ATO, and companies like Westpac Bank and Qantas.Find out why we\u2019re the Australian government department\u2019s number one choice for their professional communications and events.To find out how your business can get the best out of Swift Digital\u2019s platform,\u00a0contact our team\u00a0today.Don\u2019t forget to share this post![\/vc_column_text]   Share   Share   Share [\/vc_column][\/vc_row]"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"6 Tips for Excellent Event Microsites","item":"https:\/\/swiftdigital.com.au\/tips-excellent-event-microsites\/#breadcrumbitem"}]}]