GIFs – Exploring The World Of GIFs And How To Use Them

Every month, marketers try to improve on their previous campaign, whether it is A/B testing or swish new gifs graphics, we are all trying to increase overall engagement one way or another.

Exhausted all options? Try GIFs.

GIF stands for Graphic Interchange Format, and is an image format that has been around since the beginning of the internet. Over the years these sweet little animations have become incredibly popular.

Lots of reasons! GIFs can be used to attract attention to a particular story or article, or to promote a sale or product. They are also a great alternative for when you can’t quite find the right words or the words you do have just don’t quite cut it.

Another reason to use a GIF is that from February this year Microsoft Outlook (the thorn in all marketers sides!) has announced its support for the GIF movement. That’s right, desktop versions of Outlook will be getting an update so GIFs can be used in Office 365.

Let’s take a look at how some of our clients and users are already embracing the GIF in their newsletters and templates.

Please click links to see the GIFs in action.

This Qantas newsletter is a good example of how a subtle GIF can speak a thousand words. Use a GIF to highlight a particular offer you have this month.

This one from REI is again quite subtle and relates nicely to the content of the newsletter. Its clever use of animation means you are likely not to miss it when it lands in your inbox.

Another very good example of how using a GIF in the header of your document is simple but effective.

Finally, this CBUS example is a good way of breaking up the content in your newsletter and a fine example of how to communicate your messages via the use of graphics and images.

Try using a GIF in your next Newsletter. Why not try an A/B test as well to see if your audience is more engaged with the animated version of your newsletter?

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