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Marketing automation software for government departments

Federal or state government departments, government-funded organisations.

Australian Government Departments of all sizes have selected Swift Digital as their engagement platform. By offering powerful tools like marketing automation, email marketing, internal communications, and event management, Swift Digital empowers government departments to engage with stakeholders in meaningful and impactful ways.

Automate & centralise communications with all stakeholders in your government department

The all-in-one marketing automation platform for government departments

Create user journeys and assign actions to occur based on milestones, dates, and behaviours.

See it in action. Schedule a demo of our marketing automation software.

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Connect with your community of stakeholders more effectively


Avoid costly administration errors


Create custom email campaigns to raise awareness of issues


Generate insightful reports


Lighten the workload & free up time for other initiatives


Gather feedback from stakeholders to improve services

Almost 40 % of those not yet using marketing automation are going to invest in it in the next 12 months.

Liana Technologies “The Benefits and Challenges of Marketing Automation”
Sydney Cityscape

Why Swift Digital?

Being able to automate and centralise marketing communications has multiple potential benefits for all organisations.

However, government departments are rightly concerned with data privacy and security before selecting platforms and channels to use.

The Swift Digital automated marketing platform for government departments was designed with this in mind: with data servers located onshore in Australia, full-compliance with anti-spam law and privacy laws, and government accreditation in many states.

The unique messaging and communication requirements of government departments might involve event management, email marketing, running online surveys, and other initiatives.

We’ve been helping some of Australia’s largest organisations (including federal and state government, banks, and universities) manage these initiatives since 2001 – bringing high-quality automation tools to their communication and marketing strategies.

Your data is safe with us!

All our data servers are located in Australia and we are fully compliant with Australian anti-spam and privacy laws.

I have had nothing but exceptional service from Swift Digital. Right from my first meeting, through to the design team and the tech guys; They have impressed me every step of the way. Always reassuring, swift and professional. I would highly recommend them to anyone.

Sydney Opera House

Some impressive statistics


Emails Sent


Events Created


Surveys Created
NSW Office of Sport

Who is Swift
Digital For?

How do you regularly keep all your key stakeholders up-to-date and engaged when marketing for government organisations?

Everyone from civil servants, citizens, contractors, community organisations, and delivery partners to local authorities, media, members of parliament, NGOs, and special interest groups need informing about what’s new, upcoming events, changes in legislation, and so on.

It’s also important to understand their opinions on the current matters at hand.

Being able to securely and reliably incorporate email marketing, event management, online surveys, and so on, helps government departments automate many of the time-consuming processes and rise to the challenge of meeting stakeholder expectations.

Our marketing automation platform is for government departments looking to communicate more consistently, more engagingly, and more effectively with the people that matter most.

Reach out using the technology that stakeholders expect

The Swift Digital government marketing automation platform makes communicating with the people that matter easy

  • A simple drag & drop ‘campaign builder’ makes it easy to set up email campaigns

  • Segment your target audiences and personalise communications

  • Create more eye-catching event invitations

  • Automate emails based upon date or behaviour ‘triggers’

  • Build customised event registration forms

  • Manage events from end-to-end for a better user experience

  • Manage communications with fewer administrative errors

  • Send out automatic SMS reminders & notifications

  • Monitor campaigns and generate insightful reports

  • Run online surveys to gather feedback & opinions

Australian Government Departments of all sizes have selected Swift Digital as their engagement platform.


Swift Digital’s marketing automation for government offers solutions to a wide range of government bodies and organisations, from individual parties to federal government departments and local governments. With a focus on data security and compliance with government regulations, Swift Digital is well-equipped to provide tailored solutions to meet the unique needs of different government entities.

The Swift system has added a level of sophistication to our events, and an enhanced guest experience. It was exactly what we were looking for! We may be of slight bias, but of all the invitations we’ve received in the past year, we haven’t come across a better system.

Australian Olympic Committee


Do more in less time

Accurately, reliably, and securely communicating the latest news, updates to legislation, details of upcoming events etc. can eat up a lot of time and energy.

Our marketing automation for government departments helps you manage all the finer details, using tools like the following:

Automate communications and programs

  • Email 1: sent to promote a new program and invite feedback
  • Email 2: reminder email to provide feedback two days after email 1 was opened
  • Email 3: two weeks after email 1 was sent (if unopened)
  • Email 4: “thank you for feedback” email sent to those who engaged
  • SMS sent 10 days before program begins
  • SMS sent one day before program begins

Automate event promotion and management

  • Customised event invitation emails
  • Email and SMS reminders and “thank you for attending” emails
  • Create, organise and modify events on the fly
  • Manage registrations – search and modify registrations as required
  • Build complex registration forms
  • Create custom event calendars
  • Build event websites & event microsites

Build User Journeys

Build user journeys with unlimited paths, actions, and milestones

  • Build unlimited paths with various triggers to send email and SMS campaigns.
  • Set triggers to occur at any variable, from immediately to hundreds of days later.
  • Assign data conditions to triggers that must be met for campaigns to be sent.
  • Run, pause, edit, and clone campaign journeys at any time.

What’s included in the platform?

Automate and centralise…

The comprehensive Swift Digital marketing automation platform includes:

  • Email marketing
  • Event management
  • Feedback surveys
  • Mobile/SMS marketing
  • Engagement scoring
  • Landing pages, and more

We help you build a centralised, secure marketing and communications hub that integrates with existing software.

Learn more: Marketing Automation

Email Marketing

Effortlessly create stunning emails, newsletters and campaigns using our drag-and-drop email builder.

Event Management

From invite to check-in, you’ll have a beautifully branded and seamless event registration process.

Landing Pages

Build web pages like you build emails. Create forms to capture leads and contacts.


Create simple or complex surveys using over a dozen question types and branching logic.

Mobile and SMS

Send personalised messages to your contacts and monitor replies.

Engagement Scoring

See who’s engaged and who’s not and target campaigns accordingly.

Frequently Asked Questions About Swift Digital's Automated Government Marketing Solutions

What makes Swift Digital the best choice for government marketing automation?

Data security is a top priority for federal, state and local government organisations, and Swift Digital is committed to providing the highest level of enterprise security. Unlike many other platforms, Swift Digital stores data within Australia, which ensures that data is protected under Australian laws and regulations. It is also important to note that Swift Digital is government-accredited, meaning that the platform has undergone rigorous testing and certification to ensure that it meets the high standards set by the Australian government.

Swift Digital also has a long track record of being used by government organisations and affiliated organisations, demonstrating the platform’s reliability and effectiveness in meeting the unique needs of these kinds of organisations. Many government organisations and agencies across Australia have successfully used Swift Digital’s government marketing solutions to communicate with their constituents, manage events, and conduct surveys.

What sort of automated marketing features are able to be utilised by governments and their agencies?

The Swift Digital Platform offers a range of automated marketing features designed to help governments and their agencies streamline their marketing efforts and improve their communication with their audience. Our government automation solutions include:

  • Campaign Builder: This drag-and-drop tool allows users to create user journeys and assign actions based on behaviours (such as opens, clicks and inactivity) and/or date variables.
  • Trigger Module: This feature enables users to schedule one-off email sends when a user performs a behaviour or when a specified date is met (birthdays, memberships, renewals, etc.).
  • Event Automation: With this feature, users can automate event marketing communications such as invitations, email reminders, SMS reminders, follow-ups, and more to send to contacts, registrants, non-respondents, attendees, no-shows, and more.
  • Behavioural Triggers: Users can assign behavioural triggers based on conditions such as clicks, opens, conversions, visits, downloads, inactivity, and more.
  • Date Triggers: This feature enables users to build date-based triggers for memberships, birthdays, renewals, inactivity, milestones, or any other important date.
  • Website Triggers: Users can link and track website visits and page lands, then activate triggers based on user browsing habits and activities.

Who are some government clients of Swift Digital?

As an Australian owned and based company, Swift Digital has worked with a wide range of government and government-affiliated clients including Screen Australia, NSW Office of Sport, Customer Service, NSW and the Australian Bureau of Meteorology. To find out more about how Swift Digital’s clients have used the platform’s tools and features to better engage with their target audience and drive their marketing campaigns, explore our testimonials.

What other tools does the Swift Digital Platform Offer?

The Swift Digital Platform offers a wide range of powerful tools designed to help government organisations and agencies streamline their marketing and communication efforts. Some of the available tools on the Swift Digital Platform include:

  • Government Marketing Automation: Swift Digital’s marketing automation tool allows users to create automated marketing campaigns that respond to user behaviours and interactions. This helps users to create a more personalised marketing experience for their audience, whether that’s through email marketing or SMS marketing, which in turn can lead to higher engagement and conversion rates.
  • Event Management: With Swift Digital’s event management tool, users can seamlessly manage and promote their events from start to finish. This includes everything from setting up online registration forms and ticket sales, to sending out automated email and SMS reminders, to collecting feedback and insights after the event is over.
  • Email Marketing: Swift Digital’s email marketing tool provides users with an easy-to-use platform for creating and sending personalised, engaging email campaigns. The tool includes a wide range of templates, design tools, and analytics to help users create and track the performance of their campaigns.

Government Internal Communications: Swift Digital’s internal communications tool allows organisations to create and send targeted communications to their employees and internal stakeholders. This can include everything from newsletters and updates, to policy documents and HR forms. The tool also includes features for tracking engagement and feedback, to help organisations improve their internal communications strategies.

Where can I learn more?

Scroll down to request a demo with us.

What's next?

1. Click Request a Demo’
2. Fill out the form to submit a request
3. We’ll be in touch to help

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