Skip to main content

Mobile and SMS marketing

for government departments

Federal or state government departments, government-funded organisations.

Australian Government Departments of all sizes have selected Swift Digital as their engagement platform.

Personalised SMS campaigns: get the right messages opened & read by the right people

Swift Digital is your all-in-one mobile and SMS marketing platform.

Send personalised messages to your contacts and monitor replies. Use our built-in tools to automate SMS campaigns and user journeys, see contact engagement, and view success and reply reports directly within the platform.

See it in action. Schedule a demo of our SMS marketing platform….


Personalised messages sent directly to mobile phones


Automatic unsubscribe system to maintain compliance


Allow recipients to directly reply if required


Remind recipients about events or course registration dates


Contact people even if they don’t have Internet access


Track and record message receipts and responses

SMS open rates are 98%; email open rates are 20%. SMS response rates are 45%; email response rates are 6%.


Why Swift Digital?

Large government departments, educational institutions, banking and financial organisations, and legal and accounting companies have chosen the Swift Digital platform since 2001.

Besides being one of the most established, reputable, and effective marketing automation platforms in Australia, there is another reason why they choose us…

Marketing demands have grown more sophisticated in recent years but so have data privacy and security requirements.

Swift Digital has always maintained our servers here in Australia.

This provides organisations with the peace of mind that their data always remains under local jurisdiction. We also maintain full compliance with all Australian anti-spam and privacy laws.

If you’re looking for a more reliable way to conduct SMS and mobile marketing, email marketing, event management, landing page design or online surveys for your government department, we provide it.

Your data couldn’t be safer!

In addition to our long-standing reputation for quality, organisations choose us because all our data servers are located in Australia.

This means that your data remains under Australian jurisdiction; and we are fully compliant with anti-spam and privacy laws.

We kicked off our use of Swift Internally this week, and have had a lot of positive feedback already.

An Anonymous Government Client

Packed to the rafters with SMS marketing features

Branded sender name

Messages appear from your organisation name rather than an anonymous number.

Dedicated numbers

Register a dedicated number so that all messages arrive from the same number.

One-way message delivery

Send branded, one-way messages that do not provide the recipient an option to reply.

Two-way message delivery

Send two-way messages that allow recipients to directly reply to you.

Automated STOP/opt out

The system automatically unsubscribes STOP replies to keep you legally compliant.

Top-tier mobile gateway

We use a first-class mobile gateway to ensure timely delivery of your messages.

Personalisation options

Include personalisation fields directly within the SMS message.

Built-in event function

Create and send SMS messages directly from your event console.
NSW Office of Sport

Who's it for?

SMS is best used as part of a complete automated messaging and marketing solution. For instance, it is very effective for sending:

  • Timely reminders about events
  • Updates during emergencies, such as extreme weather events
  • Automated replies to inbound messages
  • Enrolment or registration details to constituents
  • Alerts to staff or contractors

SMS marketing remains widely used by organisations because of its reach. Nearly everyone has access to SMS.

As a short messaging medium, reaching those without internet access, without expensive smartphone data plans, the hearing impaired, and those without fixed addresses can be of great benefit to government departments.

Because we use a tier-one mobile gateway, our SMS platform is reliable enough that your messages are seen, opened, read, and responded to (if necessary) by the right people.

It’s simple to use and government departments can easily set up campaigns for multiple purposes…

An SMS platform you can rely on to deliver:

  • Top-tier mobile gateway ensures reliable SMS delivery

  • Unlimited personalised messages created & sent

  • Messages sent under your government department’s name

  • Event triggers automated based on user activity

  • Pre-scheduling to groups of recipients

  • Dedicated number to send messages

  • ‘No reply’ or ‘reply’ option (two -ways system)

  • Automatic unsubscribe for legal compliance

  • SMS messages created & sent from your event console

  • Real-time activity reports to track campaigns

Australian Government Departments of all sizes have selected Swift Digital as their engagement platform.


An easier way to connect

Connecting with the public, staff, contractors, and other stakeholders has never been easier.

When you have a reliable SMS platform to back up email, social media, phone, and other forms of communication, you cover all bases.

It’s simple to design your messaging campaigns with SMS, helping you to connect, reach out, inform, and update all stakeholders in your government department.

You can either send informative, one-way alerts or request a response with two-way messaging.

And most of the work is automated, so you keep everyone updated without it using more resources.

Schedule Reminders

Send automated reminder SMS messages

Someone registers to attend an event

Send “Reminder” SMS one day before event

Date Triggers

Send automated date-based SMS messages

2 days before event registration closes

Send “Last Chance” SMS

Build User Journeys

Build user journeys with unlimited paths, actions, and milestones

  • Build unlimited paths with various triggers to send email and SMS campaigns.
  • Set triggers to occur at any variable, from immediately to hundreds of days later.
  • Assign data conditions to triggers that must be met for campaigns to be sent.
  • Run, pause, edit, and clone campaign journeys at any time.

Need more than SMS marketing?

SMS and mobile marketing is most effective when used in combination with other automated marketing tools.

The Swift Digital platform provides these solutions for government departments – including tools for email marketing, event management, landing page creation, online surveys, and more.

These tools are managed from one central location, enabling simple management of multiple campaigns from your dashboard.

Learn more: SMS Marketing

Email Marketing

Effortlessly create stunning emails, newsletters, and campaigns using our drag-and-drop email builder.

Event Management

From invite to check-in, you’ll have a beautifully branded and seamless event registration process.

Landing Pages

Build web pages like you build emails. Create forms to capture leads and contacts.


Create simple or complex surveys using over a dozen question types and branching logic.


Create user journeys and assign actions to occur based on milestones, dates, and behaviours.

Engagement Scoring

See who’s engaged and who’s not and target campaigns accordingly.

What's next?

1. Click ‘Request a Demo’
2. Fill out the form to submit a request
3. We’ll be in touch to help

Request a Demo

Recent Mobile & SMS Marketing Related Articles

For More Tips, Tricks and Information About Mobile & SMS Marketing - Subscribe To The Swift Digital Blog

22 November 2022 in Mobile and SMS

24 Must-Know SMS Marketing Statistics For 2023 [Free SMS Campaign Checklist]

6 | Minute ReadThis post takes a look at some key SMS marketing statistics. Even though SMS is older technology, it remains relevant and should form part of your marketing toolkit.  If you reach out your arm right now, you can probably touch your smartphone.  Mobile technology connects you with…
Read More
17 March 2021 in Mobile and SMS

5 SMS Marketing Case Studies: Text Messages That Delivered ROI

6| Minute Read SMS marketing can be used for promotional, communicative, and transactional purposes. When utilized properly, SMS is a highly effective marketing channel, often with a text message open rate as high as 98%. SMS campaigns make an excellent supplement to email for when messaging needs to be: Timely…
Read More
2 September 2020 in Mobile and SMS

Bulk SMS Marketing Tips: How to Plan and Compose an SMS Campaign [Free SMS Checklist]

6 | Minute Read Bulk SMS marketing is a digital channel which enables mass communication allowing marketers to reach out to their customers directly to their mobile device. A text message is crafted in an SMS software and is sent out to a database of mobile numbers. Some of the…
Read More