Engagement scoring
for government departments
Federal or state government departments, government-funded organisations.
Government departments of all sizes have selected Swift Digital as their engagement platform.
Swift Digital is your all-in-one engagement scoring platform.
An engagement score is a measure of just how well your users are connected to your brand. Each user has a unique score based on their interactions with your pages and communications.
See it in action. Schedule a demo of our engagement scoring platform….
Engage
Connect more effectively with employees & other stakeholders
Target
Send more targeted messaging for different segments
Track
Follow stakeholder engagement across multiple channels
Segment
Divide stakeholders into new segments based on data
Automate
Get the data you need without adding to your workload
Measure
Allocate scores to quickly reveal overall engagement level
”Not only does engagement drive performance, but it can also help move the needle of public opinion about government.
Robert Lavigna, ATD
Why Swift Digital?
Swift Digital are approved suppliers in the states of NSW, Victoria and Queensland. Federal government departments can use our platform without having to get approval from panels.
This is partly because of our stance on data privacy. Our servers are located in Australia so that all customer data is subject to Australian jurisdiction only; and we are fully compliant with anti-spam and privacy laws.
This brings tremendous peace of mind to government departments, as well as educational institutions, banking and financial organisations, and legal and accounting companies that have chosen us since 2001.
As one of the country’s most established, reputable, and effective automated marketing platforms, we can help with many of your communication and marketing needs.
Engagement scoring is backed up by robust tools for SMS and mobile marketing, email marketing, event management, landing page design, online surveys, and more.
Your data is safer with us!
With data servers located in Australia, your data always remains under Australian jurisdiction. This gives our clients peace of mind – as does the fact that we’re fully compliant with all anti-spam and privacy laws.
”We have started sending out our internal newsletter and have been getting great comments from the business on the new look and feel of the emails. Also, our team is very happy with the support received when they’ve had questions.
NSW Government
Who's it for?
Reaching out to constituents, employees, contractors, suppliers, and other stakeholders is key for any government department in our connected world.
But how can you measure how well the messages are getting through?
For instance, if you introduce a change initiative into your department, how do you know whether your employees are engaged with the change and likely to help you push it through?
Engagement scoring can help you identify who is engaged with your communications and who is not. This helps you analyse your target audience on a granular and individual level, enabling you to adjust messaging to the various segments you create within your databases.
Your government department can track, measure, and adjust across multiple channels – from email and events to landing pages and beyond. This helps you get the right messages to the right people at the right time.
More targeted communications:
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View & analyse individual engagement levels across multiple channels
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Decide which activities to track & their values to the engagement ‘score’
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Assign different scores for ‘open’, ‘click’, ‘register’, ‘download’, etc.
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Determine how engaged any stakeholder in your department is
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Segment your database using simple slider tools
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Create new segments in your databases based on engagement levels
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Identify individuals who can become champions of change initiatives
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Identify disengaged individuals & solve issues before they grow
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Export segment data to Excel or mailing lists
Government departments of all sizes have selected Swift Digital as their engagement platform.
Automation
Quick insight into the success of your initiatives
New initiatives are most effective when people feel connected and engaged.
Engagement scoring is a way for government departments to quickly visualise how effective your initiatives are in engaging the people you are communicating with.
You decide what activities to measure and what they’re worth; but then the platform automatically does the rest.
This provides an easy way to see how any individual has interacted historically with your department, via email, SMS, event registrations, landing page activity, etc.
In turn, it helps you get the messaging right on an individual level – making it more personalised and more engaging.
In other words, your department achieves maximum impact with minimal demand on your precious time.
Engagement Score Triggers
Automatically score contact engagement for better insight
When contact attends event
Raise their engagement score by 500pts
Targeted Email
Target highly engaged contacts with relevant email campaigns
When contact reaches 1000pt score
Add them to ‘Highly Engaged’ mailing list
Build User Journeys
Build user journeys with unlimited paths, actions, and milestones
- Build unlimited paths with various triggers to send email and SMS campaigns.
- Set triggers to occur at any variable, from immediately to hundreds of days later.
- Assign data conditions to triggers that must be met for campaigns to be sent.
- Run, pause, edit, and clone campaign journeys at any time.
Need more than engagement scoring?
Engagement scoring is not generally employed in isolation. It is most effective when used alongside other automated marketing activities on the Swift Digital platform.
Our platform includes a sophisticated suite of tools for automated email marketing, event management, online surveys, landing pages, mobile and SMS, and more.
When used in combination, you can easily manage multiple marketing and communications campaigns from one central location that maintains complete data privacy.
What's next?
1. Click ‘Request a Demo’2. Fill out the form to submit a request3. We’ll be in touch to help
Recent Engagement Scoring Related Articles
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