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Engagement scoring

for government departments

Federal or state government departments, government-funded organisations.

Government departments of all sizes have selected Swift Digital as their engagement platform.

Quickly measure and analyse how engaged your people are with your organisation

Swift Digital is your all-in-one engagement scoring platform.

An engagement score is a measure of just how well your users are connected to your brand. Each user has a unique score based on their interactions with your pages and communications.

See it in action. Schedule a demo of our engagement scoring platform….


Connect more effectively with employees & other stakeholders


Send more targeted messaging for different segments


Follow stakeholder engagement across multiple channels


Divide stakeholders into new segments based on data


Get the data you need without adding to your workload


Allocate scores to quickly reveal overall engagement level

Not only does engagement drive performance, but it can also help move the needle of public opinion about government.

Robert Lavigna, ATD

Why Swift Digital?

Swift Digital are approved suppliers in the states of NSW, Victoria and Queensland. Federal government departments can use our platform without having to get approval from panels.

This is partly because of our stance on data privacy. Our servers are located in Australia so that all customer data is subject to Australian jurisdiction only; and we are fully compliant with anti-spam and privacy laws.

This brings tremendous peace of mind to government departments, as well as educational institutions, banking and financial organisations, and legal and accounting companies that have chosen us since 2001.

As one of the country’s most established, reputable, and effective automated marketing platforms, we can help with many of your communication and marketing needs.

Engagement scoring is backed up by robust tools for SMS and mobile marketing, email marketing, event management, landing page design, online surveys, and more.

Your data is safer with us!

With data servers located in Australia, your data always remains under Australian jurisdiction. This gives our clients peace of mind – as does the fact that we’re fully compliant with all anti-spam and privacy laws.

We have started sending out our internal newsletter and have been getting great comments from the business on the new look and feel of the emails. Also, our team is very happy with the support received when they’ve had questions.

NSW Government
NSW Office of Sport

Who's it for?

Reaching out to constituents, employees, contractors, suppliers, and other stakeholders is key for any government department in our connected world.

But how can you measure how well the messages are getting through?

For instance, if you introduce a change initiative into your department, how do you know whether your employees are engaged with the change and likely to help you push it through?

Engagement scoring can help you identify who is engaged with your communications and who is not. This helps you analyse your target audience on a granular and individual level, enabling you to adjust messaging to the various segments you create within your databases.

Your government department can track, measure, and adjust across multiple channels – from email and events to landing pages and beyond. This helps you get the right messages to the right people at the right time.

More targeted communications:

  • View & analyse individual engagement levels across multiple channels

  • Decide which activities to track & their values to the engagement ‘score’

  • Assign different scores for ‘open’, ‘click’, ‘register’, ‘download’, etc.

  • Determine how engaged any stakeholder in your department is

  • Segment your database using simple slider tools

  • Create new segments in your databases based on engagement levels

  • Identify individuals who can become champions of change initiatives

  • Identify disengaged individuals & solve issues before they grow

  • Export segment data to Excel or mailing lists

Government departments of all sizes have selected Swift Digital as their engagement platform.


Quick insight into the success of your initiatives

New initiatives are most effective when people feel connected and engaged.

Engagement scoring is a way for government departments to quickly visualise how effective your initiatives are in engaging the people you are communicating with.

You decide what activities to measure and what they’re worth; but then the platform automatically does the rest.

This provides an easy way to see how any individual has interacted historically with your department, via email, SMS, event registrations, landing page activity, etc.

In turn, it helps you get the messaging right on an individual level – making it more personalised and more engaging.

In other words, your department achieves maximum impact with minimal demand on your precious time.

Engagement Score Triggers

Automatically score contact engagement for better insight

When contact attends event

Raise their engagement score by 500pts

Targeted Email

Target highly engaged contacts with relevant email campaigns

When contact reaches 1000pt score

Add them to ‘Highly Engaged’ mailing list

Build User Journeys

Build user journeys with unlimited paths, actions, and milestones

  • Build unlimited paths with various triggers to send email and SMS campaigns.
  • Set triggers to occur at any variable, from immediately to hundreds of days later.
  • Assign data conditions to triggers that must be met for campaigns to be sent.
  • Run, pause, edit, and clone campaign journeys at any time.

Need more than engagement scoring?

Engagement scoring is not generally employed in isolation. It is most effective when used alongside other automated marketing activities on the Swift Digital platform.

Our platform includes a sophisticated suite of tools for automated email marketing, event management, online surveys, landing pages, mobile and SMS, and more.

When used in combination, you can easily manage multiple marketing and communications campaigns from one central location that maintains complete data privacy.

Learn more: Online Surveys

Email Marketing

Effortlessly create stunning emails, newsletters, and campaigns using our drag-and-drop email builder.


Create simple or complex surveys using over a dozen question types and branching logic.

Landing Pages

Build web pages like you build emails. Create forms to capture leads and contacts.

Mobile and SMS

Send personalised messages to your contacts and monitor responses.


Create user journeys and assign actions to occur based on milestones, dates, and behaviours.

Event management

From invite to check-in, you’ll have a beautifully branded and seamless event registration process.

What's next?

1. Click ‘Request a Demo’
2. Fill out the form to submit a request
3. We’ll be in touch to help

Request a Demo

Recent Engagement Scoring Related Articles

For More Tips, Tricks and Information About Engagement Scoring - Subscribe To The Swift Digital Blog

20 October 2017 in Engagement Scoring

Engagement Activities You Need to Pay Attention To

Engaging leads and customers on a mass scale is far easier now, thanks to the digital age, but it can also be overwhelming. With so many channels to pursue, and so much to measure in the process, it can be difficult to know where to start. Below, we have taken…
Read More