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Education email marketing

for educational organisations

Universities, TAFEs, tertiary schools, private schools, and other education departments.

Australian universities and educational organisations of all sizes have selected Swift Digital as their engagement platform.

Help your university or school stand out by reaching target students more effectively.

Swift Digital is your all-in-one education email marketing platform

Effortlessly create stunning emails, newsletters and campaigns using our drag-and-drop email builder. Use our educational email marketing software’s built-in tools to automate campaigns and user journeys, monitor contact engagement, advanced insights and statistics to see how your communications perform.

See all this and more in action. Schedule a demo to see how our education email marketing software can help you.

Download Brochure

Engage

Regularly and seamlessly connect with your target audience.

Performance

Increase enrolment rates from campaigns

Automate

Easily develop automated and engaging email campaigns

Nurture

Keep students & alumni up to date with newsletters

Branded

Connect using stunning custom-designed and branded templates

Efficiency

Free up time for other marketing activities

Email has a median ROI of 122% - over 4 times higher than other marketing formats including social media, direct mail, and paid search.

Survey of US marketers by Direct Marketing Assoc. & Demand Metric2016
Email Communications

Why Swift Digital?

We’re not only Australia’s leading marketing automation software company; we were the first to offer an online marketing platform when most companies still offered their software on CDs – back in 2001.

Email marketing software is part of our all-in-one marketing automation platform that does it all for you: as well as email marketing, it takes care of event management, online surveys, landing pages, mobile marketing, and more.

Looking after some of Australia’s largest organisations in education, government, banking and finances, and legal/accounting, we can create customised marketing templates for medium-sized or larger organisations in almost any industry sector.

We understand that educational institutions have unique needs when it comes to marketing. The powerful drag-and-drop editor empowers you to customise these templates with your institution’s content, images, and calls-to-action easily. Our email marketing education software to maintain a consistent and professional visual identity while also engaging your audience.

Your data is safe with us!

All our data servers are located in Australia and our education email marketing software is fully compliant with Australian anti-spam and privacy laws.

Our email servers also enjoy an unparalleled reputation in Australia – making it more likely that your emails will be read by the intended recipients.

We are also thrilled to announce that Swift Digital has successfully achieved ISO 27001 certification, solidifying our commitment to data security and adherence to international standards for information management systems. This certification serves as a testament to our dedication to protecting the confidentiality, integrity, and availability of our clients’ data.

ISO 27001 is a globally recognized standard that establishes best practices for implementing an Information Security Management System (ISMS). By obtaining this certification, we have demonstrated our ability to effectively manage and safeguard information assets, ensuring the highest level of security throughout our organization.

To learn more about our ISO 27001 certification and how it benefits our clients, please visit our dedicated ISO 27001 page.

We have numerous departments managing their contact lists and email campaigns in Swift Digital’s system, and the system has exceeded our expectations in what we’re able to accomplish. Swift has built in many functions to help save time and keep communications on brand. It works better than any bespoke system we’ve ever used.

The University of Melbourne

Some impressive statistics

358

Emails Sent

99.9

Delivery Rate

98

Sender Score

Packed to the rafters with email marketing features

Quicklinks

Auto-generated list of article titles (with anchor links) in your newsletter.

Forward functions

Readers may forward an entire email or individual article.

Videos

Easily embed YouTube videos directly within your newsletter.

Social media integration

Direct readers to your organisation's social media networks.

Welcome emails

Automatically issue welcome emails when a designated mail group is joined.

Share functions

Readers may share an entire email or individual article on social networks.

Archives

Link to archives for readers to review past publications.

Google maps

Automatically add maps and set zoom levels based on an address.

Subscription forms

Capture new contacts and add them to your mailing lists.

Interactive polls

Gather instant feedback from your readers in an engaging way.

"Read more" links

Keep articles concise, then expand them to full length within the email.

Calendar lists

Create dynamic event calendar lists based on existing event data.

A/B Testing

Test subject lines and automatically publish the best performing version.

Rules and dynamic content

Set rules on content blocks to restrict visibility by: mail group, data or behaviour.
The University of Melbourne - Email Template
The University of Sydney - Email Template
The King's School - Email Template

Who's it for?

Is your school, college, university, or other educational establishment in need of a pick-me-up in terms of enrolment rates?

Or perhaps you want a more efficient way to contact existing students and alumni, to keep them informed?

Maybe you’re too busy with other marketing campaigns to really see the benefits of email marketing for educational institutions?

Let our high-performance, easy-to-use education email marketing software help you!

Your campaigns WILL produce better results if you:

  • Personalise communications and segment your audience

  • Use more eye-catching templates using images, video, maps, etc.

  • Create more-engaging copy

  • Optimise subject lines

  • Build sophisticated drip campaigns based on action (or inaction)

  • Connect easily with your preferred social media channels

  • Enhance use of links

  • Keep a regular schedule for newsletters

  • Automate more emails to save time

  • Optimise email display on mobile as well as desktop

  • Run more A/B tests to see what’s working best – and what’s not

Automation

Engage morewithout more time & effort

Our email marketing for educators, universities, colleges, schools, and other educational establishments is designed to help you attract new students and communicate with existing students more effectively.

Set and forget!

By using our email marketing for educational institutions to automate email campaigns, email programs, and SMS campaigns, you get your messages out there to the right people consistently, with the desired impact, and without eating into your time.

Date Triggers

Send automated emails and SMS messages based on dates

Seven days after enroling

Send “Welcome” email

Behavioural Triggers

Send automated emails and SMS messages based on behaviour

If “Welcome” email is unopened

Send “Welcome” SMS

Build User Journeys

Build user journeys with unlimited paths, actions, and milestones

  • Build unlimited paths with various triggers to send email and SMS campaigns.
  • Set triggers to occur at any variable, from immediately to hundreds of days later.
  • Assign data conditions to triggers that must be met for campaigns to be sent.
  • Run, pause, edit, and clone campaign journeys at any time.

Need more than email marketing?

If education email marketing software is just one of your needs, many more marketing solutions for educational organisations are covered by the Swift Digital platform.

We also provide comprehensive tools for: event management, landing pages, surveys, SMS, automation, engagement scoring, and more.

These tools all integrate seamlessly with your CRM software.

Your marketing campaigns can be handled from one central, secure hub, managed by data servers right here in Australia!

If necessary, this will be covered in our initial discussion – and each tool can be included in your demo.

Learn more: Email Marketing

Event Management

From invite to check-in, you’ll have a beautifully branded and seamless event registration process.

Landing Pages

Build web pages like you build emails. Create forms to capture leads and contacts.

Surveys

Create simple or complex surveys using over a dozen question types and branching logic.

Mobile and SMS

Send personalised messages to your contacts and monitor replies.

Automation

Create user journeys and assign actions to occur based on milestones, dates, and behaviours.

Engagement Scoring

See who’s engaged and who’s not and target campaigns accordingly.

Frequently Asked Questions About Swift Digital's Email Marketing Platform For Educational Institutions

What are the benefits of email marketing for educational institutions?

Email marketing offers numerous benefits for educational institutions, helping them effectively reach and engage with their target audience. Here are the key benefits of using Swift Digital’s email marketing for educational institutions:

  • Increased Student Enrollment: Email marketing enables educational institutions to promote their programs, courses, and events directly to prospective students. 
  • Enhanced Communication: Email marketing serves as a powerful communication channel between educational institutions, students, parents, and alumni, allowing institutions to send timely updates, newsletters, and important announcements.
  • Cost-Effective Marketing: Compared to traditional marketing channels, email marketing is highly cost-effective as it eliminates the need for printing and postage costs associated with physical mail.
  • Personalised Engagement: Swift Digital’s email marketing platform empowers educational institutions to deliver personalised content based on individual student preferences, interests, and demographics.
  • Time-Saving Automation: Automation features provided by Swift Digital simplify and streamline email marketing campaigns. Institutions can create automated workflows for various scenarios, such as welcome emails for new students, reminders for upcoming events, or course registration follow-ups. 
  • Analytics and Reporting: Swift Digital’s platform provides in-depth analytics and reporting features, allowing educational institutions to measure the success of their email marketing campaigns. 
  • Alumni Engagement and Fundraising: Email marketing is an effective tool for fostering relationships with alumni and encouraging their continued engagement with the institution. 
  • Compliance and Data Security: Swift Digital prioritises data security and compliance with privacy regulations. To learn more about our ISO 27001 certification and how it benefits our clients, please visit our dedicated page at https://swiftdigital.com.au/iso-27001/.
  • Integration Capabilities: Swift Digital offers seamless email marketing integration with other systems, such as CRM software, student management systems, or event management platforms.

How can email marketing help me increase enrollment and retention?

Email marketing can play a crucial role in increasing enrollment and improving retention rates for educational institutions. Here’s how Swift Digital’s email marketing solutions can help you achieve these goals:

  • Targeted Campaigns: Swift Digital’s education email marketing platform allows you to segment your email lists based on various criteria such as interests, demographics, and enrollment status. 
  • Personalised Communication: With Swift Digital, you can personalise your emails by including the recipient’s name, course of interest, or any other relevant information. 
  • Automated Workflows: Swift Digital’s marketing automation features enable you to set up workflows that automatically send emails at specific intervals or trigger events. 
  • Event Invitations and Reminders: Educational email marketing allows you to efficiently promote events such as open houses, academic dates, campus tours, extracurricular activities, or information sessions. 
  • Timely and Relevant Updates: Regular email communication keeps prospective and current students informed about important updates, such as application deadlines, course registration periods, scholarship opportunities, or changes in program offerings. 
  • Feedback and Surveys: Swift Digital’s email marketing for educational institutions allows you to gather feedback from prospective and current students through surveys or feedback forms embedded in your emails. 
  • Alumni Success Stories: Sharing success stories of your alumni through email newsletters or campaigns can inspire prospective students and reassure current students about the value of their education at your institution.

What types of email campaigns can I use for educational institutions?

There are numerous types of email marketing education campaigns that can be highly effective in engaging with your target audience, including:

  • Welcome Campaigns: Send a series of automated emails to newly enrolled students, introducing them to the institution, providing important information about orientation, campus resources, and setting expectations. 
  • Event Invitations and Reminders: Promote campus events, open houses, webinars, or workshops through email invitations. Follow up with timely reminders to ensure maximum attendance.
  • Program and Course Updates: Inform prospective and current students about new programs, courses, or certifications being offered. 
  • Scholarship and Financial Aid Notifications: Send targeted emails to eligible students informing them about scholarship opportunities, application deadlines, and financial aid resources. 
  • Academic Deadlines and Reminders: Keep students informed about important academic deadlines, such as course registration, tuition payment dates, add/drop periods, and exam schedules. 
  • Alumni Engagement: Nurture your relationship with alumni through dedicated email campaigns. Share updates on alumni achievements, career opportunities, and networking events. 
  • Newsletter and Content Updates: Create a regular newsletter that provides valuable content to your audience such as articles, blog posts, research findings, expert interviews, and campus news. 
  • Survey and Feedback Campaigns: Seek feedback from students, parents, and alumni through email surveys or feedback campaigns to help you understand their needs and concerns.

How can I measure the effectiveness of my email campaigns?

Measuring the effectiveness of educational email campaigns through relevant email marketing metrics is crucial to understanding their impact and optimising your strategies. 

 

Swift Digital’s email marketing platform provides robust analytics and reporting features to help you track campaign performance and audience engagement scoring, including:

  • Open Rates: Open rates indicate the percentage of recipients who opened your email. Swift Digital’s platform provides detailed open rate metrics, allowing you to assess the effectiveness of your email’s initial impression.
  • Click-through Rates (CTRs): CTRs measure the percentage of recipients who clicked on a link within your email, indicating the level of engagement and interest generated by your content. 
  • Conversion Rates: Conversion rates measure the percentage of recipients who took a desired action after clicking on a link in your email. This action can be anything from completing a form, making a purchase, or signing up for an event. 
  • Unsubscribe Rates: Unsubscribe rates indicate the percentage of recipients who chose to unsubscribe from your email list after receiving a particular campaign. 
  • A/B Testing: Swift Digital’s platform allows you to conduct A/B testing, where you can compare two versions of an email to determine which performs better and optimise your future campaigns based on the insights gained.
  • Audience Segmentation: Swift Digital’s platform enables you to segment your audience based on various criteria so you can tailor your content and targeting strategies to maximise engagement.

Where Can I Learn More About Swift Digital's Email Marketing Platform For Educational Institutions?

If you’d like to learn more about Swift Digital’s email marketing for educational institutions, we recommend that you scroll down to read our relevant articles and resources. These articles cover everything from the basics of higher education email marketing to advanced strategies for improving your campaigns.

If you’re interested in seeing our email marketing for educators in action, you can also book a demo with us. Our team will walk you through the features of our platform and answer any questions you may have.

And if you have any immediate questions or concerns, you can always reach out here.  Our team is always happy to help and provide support as needed.

What's next?

1. Click ‘Get Started’
2. Fill out the form to submit a request
3. We’ll be in touch to help

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