Healthcare marketing automation software
for Healthcare organisations
Hospitals, health insurance, aged care, private health, wellness and other healthcare industries
All-in-one healthcare marketing automation platform with features for the modern Healthcare market
Create user journeys, user profiles and assign actions to occur based on milestones, dates, and behaviours.
See all this and more in action. Schedule a demo to see how our automated healthcare marketing solution can help you.
Keep communities updated with what’s changing in the industry
Create profiles based on actions and interests
Target specific segments with personalisation features
Track your engagement and appointments with real-time reporting
Track and analyse data to continue the conversations
Automate your communications to leverage insights and increase ROI
”Companies that use marketing automation have 107% greater lead conversion, 40% greater average deal size, 20% greater attainment of team quota and 17% better forecast accuracyCommon Places Interactive
Why Swift Digital?
We’re Australia’s leading healthcare marketing automation software company, and the first to offer an online marketing platform.
We started our platform in 2001, when most companies still offered their software on CDs.
Our all-in-one healthcare marketing automation platform does it all for you: event management, email marketing, online surveys, landing pages, mobile marketing, and more.
Looking after some of Australia’s largest organisations in education, government, banking and finances, and legal/accounting, we create customised marketing templates for medium-sized or larger organisations in almost any industry sector.
Your patient data is safe with us!
All our data servers are located in Australia and our healthcare automation marketing platform is fully compliant with Australian anti-spam and privacy laws.
”5-star✨✨✨✨✨ fast and efficient - was able to assist me. Very satisfied with the support, as always. Thank youAutism Spectrum
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Who's it for?
Are you looking to automate the way you communicate internally and externally with your audience? Whether you are a hospital, health insurer, wellness centre or aged care facility, we have an automated healthcare marketing solution that fits your needs.
In this modern healthcare age, people are proactive consumers in their healthcare and the decisions that surround it.
How do you stand out in a crowded healthcare market?
Is it time you were creating more meaningful digital relationships across all your channels?
The way that people engage in the healthcare market is fast becoming more digital, and it is marketing automation that can help to streamline this process.
Whether you are looking to create a profile of your patient, or keep your database up to date with industry news; our healthcare marketing automation platform has it covered.
Run higher impact campaigns – while saving time:
Simple drag & drop ‘campaign builder’ makes it quick and easy
Segment your audience and personalise communications
Create more eye-catching emails for event invites & product announcements
Automate communications based upon dates/behaviours of recipients
Complete event management from end-to-end
Build your own customised registration and enrolment forms
Manage new patients, registrants, and cancellations efficiently and free of error
Send out automatic SMS reminders & notifications
Monitor and track campaign success
A/B testing to see what works and what can be improved
Quickly gather feedback from patients and customers after treatment, events, etc.
Reach out to a modern community at every step of the decision process
Marketing your health organisation or health product is about nurturing and educating your consumers every step of the way.
This changing industry means that whether you’re a health insurer, wellness centre or hospital, your consumers are likely to be used to hearing from brands via digital methods such as email, newsletters, SMS, landing pages and social media.
With our healthcare automation marketing platform, all marketing is managed from a central, secure hub, with data servers right here in Australia.
Automate promotional email campaigns
- Email 1: campaign to educate audience on new healthcare insurance product
- Email 2: contains an infographic or white paper for audience to download
- Email 3: two-three weeks after email one was sent, send a follow up email to unopened
- Email 4: “thank you for downloading” email to second campaign’s action takers
Automate event promotion and management
- Customised event invitation emails
- Email and SMS reminders and “thank you for attending” emails
- Create, organise and modify events on the fly
- Manage registrations – search and modify registrations as required
- Build complex registration forms
- Create custom event calendars
- Build event websites & event microsites
Build User Journeys
Use marketing automation for healthcare to build user journeys with unlimited paths, actions, and milestones
- Build unlimited paths with various triggers to send email and SMS campaigns.
- Set triggers to occur at any variable, from immediately to hundreds of days later.
- Assign data conditions to triggers that must be met for campaigns to be sent.
- Run, pause, edit, and clone campaign journeys at any time.
What’s in the platform?
The Swift Digital healthcare Marketing Automation Platform is packed with marketing solutions for educational organisations.
We provide comprehensive tools for: email marketing, event management, landing pages, surveys, SMS, engagement scoring, and more.
These marketing automation for healthcare tools all integrate seamlessly with your CRM software.
If necessary, this will be covered in our initial discussion – and each tool can be included in your demo.
Frequently Asked Questions About Swift Digital's Healthcare Marketing Automation
Some of the key benefits of healthcare marketing automation, such as Swift Digital, include:
- Enhanced Personalisation: Healthcare marketing automation enables you to create highly targeted and personalised campaigns that allow you to tailor your messaging to individual patients.
- Improved Efficiency and Productivity: Automating your marketing processes eliminates repetitive and time-consuming tasks, increasing overall efficiency and productivity.
- Seamless Multi-Channel Campaigns: Healthcare marketing automation empowers you to reach your target audience through various channels, including email, SMS, social media, and more.
- Better Lead Management and Nurturing: Automating lead management processes enables you to capture, track, and nurture leads more effectively.
- Data-Driven Decision Making: Healthcare marketing automation provides valuable insights and analytics into your campaigns’ performance so that you can optimise your marketing strategies.
- Compliance and Privacy: A robust healthcare marketing automation platform ensures data security and privacy compliance, helping you maintain trust and adhere to industry regulations. To learn more about our ISO 27001 certification and how it benefits our clients, please visit our dedicated page at https://swiftdigital.com.au/iso-27001/.
- Patient Engagement and Retention: With personalised and timely communications, you can engage patients throughout their healthcare journey, fostering stronger relationships and improving patient satisfaction.
- Scalability and Growth: Whether you’re a small clinic or a large hospital system, automation allows you to scale your marketing efforts without compromising quality or increasing resource requirements.
Healthcare marketing automation can benefit a wide range of healthcare organisations, regardless of their size or specialty. Some specific types of healthcare organisations that can particularly benefit from implementing healthcare marketing automation include:
- Hospitals and medical centres can utilise healthcare marketing automation to streamline their patient communications, promote various services and specialties, and enhance patient engagement.
- Clinics and practices can benefit from healthcare marketing automation by using it to more efficiently manage patient relationships, improve appointment attendance rates, and drive patient loyalty.
- Pharmaceutical companies can leverage healthcare marketing automation to engage healthcare professionals, raise awareness about their products, and support marketing campaigns.
- Health insurance providers can use healthcare marketing automation to enhance member engagement, support open enrollment campaigns, and provide relevant information about their plans and benefits.
- Speciality practices, such as dermatology, cardiology, or orthopaedics, can leverage healthcare marketing automation to reach their target audience more effectively and deliver personalised content related to specific conditions.
- Rehabilitation centres can utilise healthcare marketing automation to support patient recovery and provide ongoing support by assisting with appointment reminders and tracking patient progress.
- Dental practices can leverage healthcare marketing automation to manage patient relationships and send appointment reminders.
When selecting a healthcare marketing automation platform, it’s important to consider a range of key features to ensure that you choose a platform that is best suited to your organisation. Some essential features to look out for are:
- Segmentation and Personalisation: The platform should offer robust segmentation capabilities, allowing you to categorise and target your audience based on various criteria such as demographics, behaviour, and preferences.
- Multi-Channel Campaign Management: Choose a platform that supports multi-channel campaign management, including email marketing, SMS, social media, and other relevant channels.
- Automation Workflows: Look for a platform that offers intuitive automation workflows, allowing you to create and automate various marketing processes.
- CRM Integration: Seamless integration with a Customer Relationship Management (CRM) system is crucial for a healthcare marketing automation platform.
- Analytics and Reporting: Robust analytics and reporting capabilities are essential for measuring the effectiveness of your marketing campaigns.
- Compliance and Security: Given the sensitive nature of healthcare data, it’s vital to choose a platform that prioritises compliance and security through features such as data encryption and secure data storage. Review the ISO 27001 certification we offer at Swift Digital, showcasing our expertise in data security and commitment to international standards for information management systems.
- Integration Capabilities: Consider the integration capabilities of the platform with other systems and tools your organisation uses.
- Scalability and Flexibility: Ensure that the platform can accommodate your organisation’s current needs while also offering room for growth.
How can I ensure patient data privacy and security with Swift Digital's healthcare marketing automation?
At Swift Digital, patient data privacy and security are of utmost importance. As an Australian owned and operated company, we store all data locally and have implemented a range of measures to ensure the protection of patient data within our healthcare automation marketing platform.
Our healthcare marketing automation platform utilises robust data encryption protocols to secure patient information during transmission and storage. We maintain secure data storage infrastructure, incorporating industry-standard security measures, including physical security, firewalls, intrusion detection systems, and access controls. We also adhere to relevant data protection regulations and hold ISO 27001 certification to ensure compliance and maintain patient trust.
If you’d like to learn more about Swift Digital’s healthcare marketing automation platform, we recommend that you scroll down to read our relevant articles and resources. These articles cover everything from the basics of email marketing to advanced strategies for improving your campaigns.
If you’re interested in seeing our healthcare automation marketing platform in action, you can also book a demo with us. Our team will walk you through the features of our platform and answer any questions you may have.
And if you have any immediate questions or concerns, you can always reach out here. Our team is always happy to help and provide support as needed.
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