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The most powerful email marketing platform in Australia

Email Marketing Screens
Custom Branded Templates

No cookie-cutters here, we customise all templates to comply with your brand guidelines.

Mobile Responsive

All emails automatically become mobile responsive without any extra effort.

Flexible Layouts

Layout and feature possibilities are endless with our brand new drag-and-drop editor.

Power up your emails with emojis and likes!

Engage your audience with feedback tools. Add a Like button to your emails or simply click the heart icon, and voilà – you’ve spread a little love!

The ultimate built in online image editor for your emails

Unleash your creativity with a cutting-edge image editing wizard that lets you perfect your pictures effortlessly, even while you’re on the move!

Introducing Drag 'n' Drop email campaign builder

Harness the power of our user-friendly marketing automation tools to artistically craft an email marketing journey with ease and flair.

Emails sent:
358
Delivery rate:
99.9
Sender score:
98

Packed to the rafters with email marketing features

Increase email engagement with emojis, ratings, and emoticons!

Reactions and Rating Emoji Swift Digital Feature

Improve email engagement

Capture your audience’s attention and increase engagement!

Find out more about your audience’s sentiment

Insight like never before! Use our email marketing platform to select emoticons that suit your comms and find out what your readers think of your articles and content.

Gain in-depth feedback

Invite your subscribers to rate a subject or topic. Give your subscribers a choice of rating by stars, rating cards and emotions.

Reactions and Rating Emoji Swift Digital Feature

Quicklinks

Auto-generated list of article titles (with anchor links) in your newsletter.

Forward functions

Readers may forward an entire email or individual article.

Videos

Easily embed YouTube videos directly within your newsletter.

Social media integration

Direct readers to your organisation's social media networks.

Welcome emails

Automatically issue welcome emails when a designated mail group is joined.

GA Tracking

Easily add your campaign tracking information

Share functions

Readers may share an entire email or individual article on social networks.

Archives

Link to archives for readers to review past publications.

Google maps

Automatically add maps and set zoom levels based on an address.

Subscription forms

Capture new contacts and add them to your mailing lists.

Interactive polls

Gather instant feedback from your readers in an engaging way.

Email Reporting

Get information on opens, click throughs and where they clicked

Integrations

Multiple integrations with a range of CRM's

"Read more" links

Keep articles concise, then expand them to full length within the email.

Calendar lists

Create dynamic event calendar lists based on existing event data.

A/B Testing

Test subject lines and automatically publish the best performing version.

Rules and dynamic content

Set rules on content blocks to restrict visibility by: mail group, data or behaviour.

Drag and drop

Drag and drop content widgets, layout blocks, and videos/images.

Compare Statistics

Compare emails and campaigns to find out best performing emails, articles and more.

Powerful Australian email marketing automation

Have the power of email marketing software in Australia and at your fingertips. As a leading provider of email marketing in Australia, the Swift Digital platform helps you achieve your marketing goals by giving you the ability to:

  • Build sophisticated drip campaigns based on user action (or inaction)
  • Establish lead nurturing programmes
  • Trigger email campaigns based on behaviour (clicks, opens, etc.), date and web visits.
  • Build email workflows for events such as subscriptions

Save time and get more from your email marketing solutions software.

Learn more: Marketing Automation
Marketing Automation Flow
Beautiful Email Designs

Create and design beautiful emails with our Australian email marketing software

Our new drag and drop editor is a delight to use and ensures your communications remain on-brand. We take care of setting up your templates and styles to match your brand guidelines using our email marketing solutions platform, so it’s one less thing for you to worry about.

The Swift Digital email marketing platform has unique features designed to increase engagement and improve intelligence gathering so you can deliver an email experience like no other.

Personalise and segment like never before

When it comes to email marketing in Australia, one of the most simple but overlooked techniques you can implement to improve reader engagement is to personalise communications and target different segments of your audience with content relevant to them.

Take, for instance, the side-by-side comparison of the emails to the right. The communications have been personalised using the recipient’s first name, but even more, a dynamic banner has been added to provide relevance based on the contact’s geographic location.

Small details such as personalisation can go a long way to help customers become more engaged with your brand and communications. The Swift Digital email marketing software makes personalising, data segmentation, and adding content rules a treat to work with.

Their Email Servers

61
Server Reputation

Mail Blocked

Low-reputation servers can make it difficult to deliver your email.

Our Email Servers

98
Server Reputation

Mail Delivered

High-reputation servers make email delivery far more likely.

Deliver email on-time, every time

Did you know your email provider’s server reputation is the most important thing to affect email deliverability?

Many other email marketing solutions allow everyone and anyone to sign up and start sending emails (even spammy emails), thus resulting in poor email server reputation scores. Because emails are sent from shared servers, your ability to effectively deliver communications may be compromised due to the low quality or spammy nature of others.

At Swift Digital, we don’t just let anyone sign up willy-nilly and start blasting spam. We are one of the only providers of email marketing services in Australia whose email marketing software includes an exclusive client base, including many of the top companies in Australia, whose email habits are legitimate and genuine–this, in turn, lends to uniquely high server reputation scores. Join our elite list of clients using us as their chosen email marketing solutions platform, and start sharing in the deliverability rewards of unparalleled server reputation.

Learn more: Email deliverability

Test and analyse email performance like a pro

A necessity in any modern email marketing solutions software is the ability to analyse campaign performance in real-time. From the moment you send a communication, you’ll begin to see open rates, click rates, bounce rates and a myriad of other reporting options. 

You can even drill down to see interaction on a user-level (eg. who clicked a certain link, or who was interested in a particular article).

Our email marketing solutions will provide you with other useful statistics for things like:

  • Article, template and external link clicks
  • Devices and operating systems your readers are using
  • Top-level domains and geographic locations
  • Subscribe and unsubscribe data
  • Time graphs show when readers are opening  your email
Our Click Map feature allows you to see, in one intuitive view, how your newsletter performed and identify which articles were most engaging.

Our drag and drop editor makes adding images easy as

Adding images to your emails could not be easier with our drag-and-drop functionality. Simply drag in and drop an image from your computer and our email marketing platform will take care of the tagging and resizing.

Find out how Swift Digital have helped your industry

The Swift Digital email marketing software is one of the only email marketing companies in Australia which can be used by organisations of all industries and sizes. Here you’ll find more in-depth information on email marketing for several industries that have found our email marketing solutions platform to be very successful in implementing their email marketing programs.

Clients love our Australian email marketing software 

I just wanted to say thank you for all your help in the last few months with getting our newsletter off the ground. Without your help, there is no way it would have been so seamless.

Environment Essentials

Thank you for all of your support with our EOFY campaign. Especially staying back late on Friday night to publish our urgent communication. You guys are worth your weight in gold!

Mine Super

While the new email builder will make life easier, my main compliment for Swift Digital is for your people--I believe your people and level of service are the true differentiator for us as a customer.

Zinfra

Multiple integration options

Here are a few who Swift Digital work with every day.

Swift Digital Clients

Frequently Asked Questions About Swift Digital's Email Marketing Platform

What are the 4 types of email marketing emails?

There are four main types of marketing emails that are used by businesses to achieve their marketing goals:

  • Promotional Emails: These emails are designed to promote a specific product, service or event. They typically contain a call-to-action that encourages the recipient to make a purchase or attend an event.
  • Newsletter Emails: This type of email is sent on a regular basis (e.g. weekly, monthly) to keep subscribers informed about company news, updates, and promotions. Newsletter emails may include multiple articles or sections, and typically have a more informal tone than promotional emails.
  • Transactional Emails: These emails are triggered by a specific action (e.g. purchase confirmation, password reset) and are generally more straightforward and contain less marketing content than other types of emails.
  • Automated Emails: These emails are triggered by a specific behaviour or event (such as an abandoned cart, engagement scoring). They are often used to nurture leads and move them further down the sales funnel. Automated emails can be highly personalised and targeted based on the recipient’s behaviour and interests.

What integrations are available with email marketing platforms like Swift Digital's?

Many email marketing platforms incorporate a range of integrations with other marketing tools. However, as one of the leading providers of email marketing services in Australia, Swift Digital takes integration to another level, making it easier than ever before to streamline your marketing efforts and improve your overall strategy.

Swift Digital’s marketing email platform was built with seamless integration in mind, meaning that we offer a wide range of integrations with other marketing tools and platforms, including social media platforms, CRM systems, e-commerce platforms, and more. This allows you to create a truly comprehensive marketing strategy and get the most out of your email marketing efforts.

You can learn more about our email marketing integration features here.

How do I measure the success of my email campaigns with an email marketing platform?

One of the biggest advantages of using an email marketing platform like Swift Digital is the ability to measure the success of your email campaigns through a range of metrics.

Three of the main key metrics businesses often use to measure and refine the success of their email campaigns include:

  1. Open Rate – This metric measures the percentage of recipients who opened your email. A high open rate generally indicates that your subject line and sender name were effective in capturing the recipient’s attention.
  2. Click-Through Rate (CTR) – This metric measures the percentage of recipients who clicked on a link within your email. A high CTR indicates that your email content was engaging and relevant to your audience.
  3. Click-Through to Open Rate (CTOR) – This metric measures the recipients who clicked on a link compared to the number of people who opened the email. CTOR provides insight into the relevance and effectiveness of the email content.

Other metrics that you may want to consider collecting from your email deliverability manager include conversion rate, unsubscribe rate, and bounce rate.

Measuring these metrics allows you to understand what’s working well in your email campaigns and what could be improved. By using the data to make informed decisions about your email marketing strategy, you can continue to improve your results over time.

If you’re interested in learning more about email marketing metrics, be sure to check out our email marketing metrics blog! In this blog, we cover everything from the basics of email marketing metrics to advanced tips and tricks for measuring your success.

Can I automate my email campaigns with Swift Digital's email marketing platform?

Automation is a key feature of Swift Digital’s email marketing solutions. Our platform offers a wide range of marketing automation features that allow you to set up triggered or scheduled emails based on subscriber behaviour or other criteria. This can help you save time and improve the effectiveness of your campaigns by delivering targeted messages to your subscribers at the right time.

Some of the practical automation features that we offer include:

  • Autoresponders – Set up automated welcome emails, follow-up messages, and other triggered emails based on subscriber behaviour.
  • Drip Campaigns – Create a series of automated emails that are sent out over a set period of time, helping you to nurture leads and keep your brand top-of-mind.
  • Event Triggers – Trigger emails based on events such as website visits, form submissions, or purchases.

At Swift Digital, we’ve built our email marketing platform from the ground up to be integrated and seamless. This means that our automation features work seamlessly with our other tools and integrations, allowing you to create truly comprehensive campaigns that deliver results.

Where can I learn more about Swift Digital's email marketing platform?

If you’d like to learn more about Swift Digital’s platform for email marketing in Australia, we recommend that you scroll down our email marketing page to read our articles and resources. These articles cover everything from the basics of email marketing to advanced strategies for improving your campaigns.

If you’re interested in seeing our platform in action, you can also book a demo with us. Our team will walk you through the features of our platform and answer any questions you may have.

And if you have any immediate questions or concerns, you can always reach out here.  Our team is always happy to help and provide support as needed.

To learn more about Swift Digital’s email marketing platform, click here: https://www.swiftdigital.com.au/email-marketing

Recent E-mail Marketing Articles

17 April 2024 in Email Marketing

The WCAG Standard in Emails For Australian Government

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What Is The Best Email Marketing Software In Australia?

5 | Minute Read The best email marketing software in Australia is the one that delivers a full suite of email marketing (and automation) features, and aligns with Australia’s data and privacy laws. We know shopping around for an email marketing software can be an overwhelming and confusing experience.  Add in…
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What is Omnichannel Marketing: A Guide

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Email Sizes: Specifications for Your Emails and Newsletters

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9 August 2023 in Email Marketing, Newsletters

13 Company Newsletter Template Ideas You Can Use For Your Internal Newsletter [Free Guide]

5| Minute Read Do you use company newsletter templates? If you don't, finding content to use in your company newsletter can be a daunting task and leave you asking yourself; What should I write this week? Why do I always struggle for content? If this sounds familiar, try putting together…
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