5 | Minute ReadOmnichannel marketing is a strategy that focuses on creating a unified and seamless customer experience across all channels, whether online or offline. The idea is to integrate various marketing channels—such as websites, social media, email, physical stores, and more—so that they work together harmoniously.Omnichannel marketing is crucial…
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5 | Minute ReadThe ideal email header size is 600-700px on desktop and 320-385px on mobile.When it comes to creating and sending email campaigns and building newsletters, email size matters. There are several technical considerations to keep in mind to ensure your emails are delivered effectively and look great across various…
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5| Minute Read Do you use company newsletter templates? If you don't, finding content to use in your company newsletter can be a daunting task and leave you asking yourself; What should I write this week? Why do I always struggle for content? If this sounds familiar, try putting together…
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5 | Minute ReadAsking for newsletter feedback through polls and emojis online is a great way to engage with your audience and get quick, easy-to-understand feedback. People who respond to polls and use emojis may not necessarily represent the views of your entire audience, so it's important to take the…
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5 | Minute ReadOpens, clicks, CTR, CTOR…these are email metrics. The list of what email metrics to track can be never-ending, and so are the acronyms! Email marketing, like cricket, has a statistic for everything. The big question is, what do the email metrics actually say about your email marketing…
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5 | Minute Read Is Email Marketing dead? “What do you mean? When did it die?" No, email marketing is not dead. Email marketing as a marketing tool is on course to stick around for a very long time. Thanks to the arrival of new technologies, and increasing demand for…
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