5 Reasons Why You Need An Event Marketing Plan [Free Checklist]

Introducing a new product or service gives any marketer a huge challenge to overcome.

That challenge grows much more difficult in purely social media marketing where the potential customer can get distracted by almost literally anything else in the world.

Also, traditional marketing through television or print advertising is not cost-effective.

Conversely, an event forms a memory that eight out of ten people will pass on to someone else.

Even better, at an event, customers can try the product in real time, give feedback, and then they themselves become the social media marketing team by sharing their experiences.

Happy and informed customers will buy more, give great feedback, and spread the word.

The event organisers and participants must also go back to social media afterwards to continue promoting to the market audience.

Those pitching a product at an event cannot simply stand in front of a crowd like a professor lecturing on economics.

Real time feedback techniques that spur participation can help produce valuable information.

Some experts suggest using props. These could include everything from mood cupcakes to emoji stickers.  When done properly, the props produce poll results that can help a marketer evaluate the product, the presentation, or both.

Event marketing is not a slam dunk technique.

One cannot simply show up and expect the product or service to sell itself.

Building trust, both in the event participants and the brand, is key.

Making the experience itself a value to attendees, as opposed to merely selling a product, will help build brand trust.

That can come from providing an experience that is educational, entertaining, or useful in some other way.

Focusing on value requires innovation. Even loyal customers do not want to return to an event with the same plan over and over.

The presentation must continue to change to avoid growing tedious.

Quality events always provide networking opportunities.

The event manager certainly wants a bigger list of customers, but a savvy planner does not stop there.

Good marketing creates networks that include a variety of other event participants. Marketers might refer potential customers to others in their network if they themselves cannot help.

Even more important, managers can add value to their customers by building into the event networking opportunities, such as lunches and receptions.

So now it is time to implement an event marketing plan into your campaign. Our Event Management Handbook is here to help you take your first steps into building your event marketing plan.

To find out how your business can get the best out of Swift Digital’s platform, contact our team today on 02 9929 7001.

Whilst you will find what works best for you and your company through experience with Event Marketing Plans, there are a few key items that should be in any Event Marketing Plan. We’ve outlined these below in steps

Step 1 – Set the goals for the event.
Step 2 – Identify your audience.
Step 3 – Plan content creation.
Step 4 – Identify the right communication channels.
Step 5 – Draft up a communication journey to outline all touchpoints.
Step 6 – Track the analytics.

Download Now -> Free Event Planning Checklist

The benefits of running corporate events, whether you hold physical or virtual events are endless. 52% of respondents asked about the importance of events in their marketing strategy said that events drove more results than other marketing channels.

You can continue to reap the ROI of holding events without breaking social restrictions. Consider managing your corporate events virtually.

Use our Virtual Event Planning Guide to help you and also Download our handy virtual event planning checklist.

Ask the experts at Swift Digital about how we can help automate the process of organising and marketing your corporate events (virtual or face-to-face).

Swift Digital’s templates help you effortlessly create stunning emails and events communications using our drag-and-drop email and event builder.

You can raise engagement with embedded images, videos, polls, article feedback, and emojis and schedule messages to send at the right time.

Government departments’ unique marketing requirements are covered with Swift Digital, and full compliance with all anti-spam and privacy laws is guaranteed. Swift Digital is also ISO 27001 certified.

Swift Digital is Australia’s leader in marketing automation software and event management working with organisations like the NSW Government, ATO, and companies like Westpac Bank and Qantas.

Find out why we’re the Australian government department’s number one choice for their professional communications and events.

To find out how your business can get the best out of Swift Digital’s platform, contact our team today.

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